PROSPECTS AND OPPORTUNITIES
Skinification to underpin modest retail constant value sales growth
The rate of growth in retail constant value sales of colour cosmetics will slow significantly in 2025 and remain relatively muted for the remainder of the forecast period. ‘Skinification’ (incorporating skincare ingredients, trends and benefits into other beauty and personal care products, moving beyond traditional facial skincare) is a growing trend in Costa Rica, and consumers are increasingly taking care of their skin through face cleansing and hydrating, they will continue searching for products in the category that don´t only make them look more beautiful but also contain vitamins and other ingredients that benefit their skin.
Cheap products of unknown origin and contraband will continue to undermine demand for licit offerings
Wholesalers offering products of unknown origin will continue to compete with retailers in colour cosmetics. Direct sellers often acquire their inventory from these wholesalers to be able to offer local consumers the lowest prices.
Multifunctional products will become more popular
Consumers in Costa Rica are increasingly demanding multifunctional products in colour cosmetics: They want colour cosmetics that enhance wellness, as well as exterior beauty. Products that offer added vitamins, skin nutrition, hydration or SPF properties are expected to grow in popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Costa Rica?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Costa Rica - Category analysis
KEY DATA FINDINGS
Wellness a growing focus for new product launches
Mercorica SA and Coamesa SA gain ground on leader Corporación Belcorp de Costa Rica SA
Supermarkets and health and beauty specialists dominate distribution
Skinification to underpin modest retail constant value sales growth
Cheap products of unknown origin and contraband will continue to undermine demand for licit offerings
Multifunctional products will become more popular
Beauty and Personal Care in Costa Rica - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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