Colour cosmetics is expected to continue to grow in the forecast period, driven by strong commercial efforts, trade marketing, and targeted publicity. Players, such as Grupo Transbel, Yanbal and Asertia Comercial are investing in strategic promotions, in-store activations, and digital campaigns to capture consumer attention and boost sales.
More and more retailers are incorporating colour cosmetics into their portfolios to drive cross-selling and maximise customer value. Companies such as RM, which is focused on apparel, and Pica, which specialises in home products, have started integrating these items into their offerings.
Make-up with SPF is experiencing a strong performance in Ecuador, driven by a growing consumer focus on facial care. As awareness of skin health and sun protection increases, more Ecuadorian consumers are prioritising products that offer both aesthetic and protective benefits.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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