PROSPECTS AND OPPORTUNITIES
Beauty influencers hold significant sway in product promotion and brand endorsements
Sales of colour cosmetics are expected to continue to rise, driven by growth in tier-2 cities and higher spending by younger consumers. Lip products is anticipated to record the fastest growth, fuelled by influencer-led trends on platforms such as TikTok and Instagram.
Multifunctional products increasingly popular
Multifunctional products, such as lip products with sun protection and moisturising benefits or products such as BB creams, which can function both as foundation and skin care products, will register high growth over the forecast period as they offer better value for money than buying separate products. In addition, their increasing popularity will be driven by consumers’ need for convenience, as they lead increasingly busy lives.
Innovation to focus on clean and hybrid cosmetics
Innovation is set to focus on clean and hybrid cosmetics, with upcoming launches likely to include tinted sunscreens, radiance-enhancing powders, and versatile multi-use sticks like lip-and-cheek tints, often formulated with halal and herbal ingredients. To attract digitally savvy consumers, brands are also expected to experiment with virtual try-on technology and visually appealing, eco-conscious packaging such as refillable pens and sustainable compacts.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Pakistan - Category analysis
KEY DATA FINDINGS
Dynamic growth of lip products supported by influencer-driven trends on TikTok and Instagram
L’Oréal Groupe leads, offering a broad portfolio
Online platforms attract consumers with exclusive discounts, flash sales, and influencer-driven promotions
Beauty influencers hold significant sway in product promotion and brand endorsements
Multifunctional products increasingly popular
Innovation to focus on clean and hybrid cosmetics
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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