Sales of colour cosmetics are expected to increase over the forecast period. Younger generations, particularly Generation Z, will continue to be a key driving force behind this growth.
Across the forecast period, innovations in colour cosmetics will be significantly influenced by the preferences of younger consumers. Products that offer a luminous or shimmering finish, such as glittering eye and lip products, face highlighters, and other glow-enhancing items, are expected to maintain their popularity throughout the early forecast period.
During the forecast period, demand for cleaner cosmetic products is expected to rise significantly. Consumers will increasingly seek formulations that minimise the use of chemicals and ingredients perceived as harmful, such as parabens, alcohol, mineral oils, petroleum, and aluminium.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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