Colour cosmetics will maintain fairly steady value growth over the forecast period, albeit expecting a small decline in the coming year before picking up again. Sales will be driven by baseline demand for the most popular products, alongside the gradual recovery of consumer spending confidence as macroeconomic conditions begin to stabilise.
Masstige brands will continue to gain momentum as consumers increasingly prioritise multifunctionality, convenience, and authentic brand narratives. With “skinification” shaping beauty routines, demand will shift toward fewer, high-performing products that deliver both skin care benefits and cosmetic payoff.
Trends are set to move further toward hybrid and dermocosmetics-inspired formulations, as brands integrate skin care benefits into make-up to drive daily use and enhance product relevance. Growth will continue in multifunctional formats, such as tinted serums, SPF-infused lip balms, and complexion drops, reflecting strong consumer interest in skin-loving ingredients like hyaluronic acid, niacinamide, and peptides.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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