PROSPECTS AND OPPORTUNITIES
Multifunctional colour cosmetics set to influence future development
While the overall outlook for colour cosmetics is positive, both retail volume and value sales (at constant 2024 prices) are expected to remain below pre-pandemic levels. The category’s performance is likely to be influenced by changing demands and routines, with multifunctional colour cosmetics set to continue evolving and becoming increasingly popular in Hong Kong.
"Skin-enhancer" make-up trend emerges in Hong Kong
Local consumers are increasingly concerned about their skin health and are searching for colour cosmetics that also nourish and improve their skin. Consumers in Hong Kong view make-up as an extension of their skin care routines, rather than just a cosmetic layer.
AI-powered personalisation to enhance the purchasing experience
AI is set to further revolutionise colour cosmetics in the coming years by offering innovative applications that extend beyond personalised recommendations. One key application is personalised shade matching, as AI algorithms can analyse a user's skin tone, undertones, and even lighting conditions to accurately recommend the most suitable foundation, concealer, or lipstick shade.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Boom in hybrid colour cosmetics as consumers look to simplify beauty routines
L'Oréal retains leadership, while Prada Beauty enters colour cosmetics
Experiential retail important for local consumers of colour cosmetics
Multifunctional colour cosmetics set to influence future development
"Skin-enhancer" make-up trend emerges in Hong Kong
AI-powered personalisation to enhance the purchasing experience
Beauty and Personal Care in Hong Kong, China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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