Colour cosmetics is expected to see further significant value growth in the United Arab Emirates over the forecast period. The skinification trend continues to gain momentum in the market, with many colour cosmetics brands increasingly incorporating skin care benefits into their products.
Another important trend to watch in colour cosmetics in the United Arab Emirates is the rise of local and regional beauty brands, which have historically been few and far between in the country. While there has long been a strong preference for European-made products, a shift is underway as younger consumers increasingly seek brands that reflect their own culture, whether through locally inspired ingredients, storytelling, or brand positioning.
The proliferation of intricate looks focusing on the lips by beauty influencers on social media, which often involve layering multiple lipstick and lip gloss products, has attracted many younger consumers in the United Arab Emirates. When influencers demonstrate these techniques, they showcase the versatility and potential of various lip products, encouraging their followers to experiment and purchase multiple items to recreate the looks themselves.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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