PROSPECTS AND OPPORTUNITIES
Social media trends and influencers will shape category demand
Colour cosmetics is expected to witness steady retail volume and constant value growth in the upcoming period. While make-up usage is still recovering to pre-pandemic levels, the category is being revived by demand for lightweight, skin-enhancing formats like BB creams and glow products.
Shift in make-up use to self-expression opens up new opportunities
A trend that is gathering pace in colour cosmetics is the decoupling of make-up from age or occasion. Younger users are wearing makeup purely for play or aesthetic reasons, as opposed to formality, while older users are adopting minimal looks more regularly.
Innovation will focus on minimalism and skin-enhancing formulas
Future innovation in colour cosmetics will likely centre on minimalist, skin-enhancing formulas promoting better wear and fewer ingredients. Expect lighter bases that adapt to skin tone, multi-use cheek/lip hybrids, and “barely-there” eye colour with skincare claims.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Estonia?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Estonia - Category analysis
KEY DATA FINDINGS
Consumers are selective in colour cosmetics with price top of mind
L'Oréal Baltic SIA faces tough competition from Cosonova’s brands
Retail e-commerce bolsters its position in colour cosmetics
Social media trends and influencers will shape category demand
Shift in make-up use to self-expression opens up new opportunities
Innovation will focus on minimalism and skin-enhancing formulas
Beauty and Personal Care in Estonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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