Economic recovery will drive strong growth in colour cosmetics in the forecast period as consumer disposable income improves. Since colour cosmetics usage in Nigeria is often driven by social activities, improved economic conditions that drive an increase in such activities will boost colour cosmetics.
Premiumisation is expected to increase in the forecast period as demand should begin to return more strongly to higher-quality products from the mass brands that many consumers were forced to resort to over the review period. Whilst the poor economy seen over the review period negatively impacted the growth of premium colour cosmetics in volume terms, economic recovery over the forecast period will see a return to strong premiumisation in colour cosmetics.
Innovation is expected to continue to trend towards fusions of skin care and make-up, given the emphasis many consumers are placing on the appearance of healthy skin. There are therefore expected to be new launches following that of MAC Cosmetic’s Studio Radiance Serum-Powered Foundation, with an improved economy helping to boost companies’ brand development.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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