PROSPECTS AND OPPORTUNITIES
More skin-friendly products and competitive activity
Economic recovery will drive strong growth in colour cosmetics in the forecast period as consumer disposable income improves. Since colour cosmetics usage in Nigeria is often driven by social activities, improved economic conditions that drive an increase in such activities will boost colour cosmetics.
Premiumisation as consumers return to higher-quality brands
Premiumisation is expected to increase in the forecast period as demand should begin to return more strongly to higher-quality products from the mass brands that many consumers were forced to resort to over the review period. Whilst the poor economy seen over the review period negatively impacted the growth of premium colour cosmetics in volume terms, economic recovery over the forecast period will see a return to strong premiumisation in colour cosmetics.
Blending skin care and make-up
Innovation is expected to continue to trend towards fusions of skin care and make-up, given the emphasis many consumers are placing on the appearance of healthy skin. There are therefore expected to be new launches following that of MAC Cosmetic’s Studio Radiance Serum-Powered Foundation, with an improved economy helping to boost companies’ brand development.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Nigeria - Category analysis
KEY DATA FINDINGS
Weak local currency and reduction in social occasions hit demand
Strong local presence proves to be a competitive advantage
Beauty specialists continues to benefit from provision of make-up clinics
More skin-friendly products and competitive activity
Premiumisation as consumers return to higher-quality brands
Blending skin care and make-up
Beauty and Personal Care in Nigeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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