PROSPECTS AND OPPORTUNITIES
Added-value products are set to drive ongoing growth across the forecast period
Sales of colour cosmetics are expected to rise in current value terms during the forecast period. The increasingly knowledgeable consumer, who tends to use a wider range of products to achieve flawless final looks, is likely to drive growth within the category.
Sustainability, AI-driven services and new entrants are expected to shape the forecast period
In line with broader trends across beauty and personal care, sustainability, both in terms of product formulations and packaging, is expected to remain a key focus throughout the forecast period. This is particularly relevant given that colour cosmetics increasingly target Millennials and Generation Z, consumer groups that are notably more environmentally conscious.
Skin care and colour cosmetics will increasingly merge, offering consumers added-value
The fusion of skin care and colour cosmetics is a trend set to gain further momentum over the forecast period, blurring the lines between categories. The incorporation of ingredients such as hyaluronic acid, vitamin C, and antioxidants into make-up products is expected to grow, driving continued innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Portugal - Category analysis
KEY DATA FINDINGS
Eye-make up leads sales as colour cosmetics records double-digit growth
Kikocos Portugal - Unipessoal Lda retains its lead, offering affordable goods to consumers
The share of retail e-commerce is challenged as consumers appreciate in-store advice
Added-value products are set to drive ongoing growth across the forecast period
Sustainability, AI-driven services and new entrants are expected to shape the forecast period
Skin care and colour cosmetics will increasingly merge, offering consumers added-value
Beauty and Personal Care in Portugal - Industry Overview
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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