PROSPECTS AND OPPORTUNITIES
Sales of colour cosmetics will continue to rise as consumers show greater interest in enhancing their appearance
Sales of colour cosmetics are expected to continue to grow in constant value terms (at 2024 prices) in Azerbaijan over the forecast period. With an increasing number of consumers living in urban centres, there is a growing interest in decorative cosmetics.
Trend towards moisturising lip products with natural finish
Lip products is experiencing a shift in consumer preferences. While long-lasting, matte lipsticks were previously in demand - especially during the pandemic when mask-wearing was widespread - there is now a clear trend towards lighter, more moisturising textures.
Clean beauty and multifunctionality will guide consumer choices
Consumers are increasingly favouring colour cosmetics with clean, non-toxic ingredients and eco-friendly packaging. In response, brands are developing reusable and biodegradable packaging, while also adopting waste-reduction practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Azerbaijan?
- Which are the leading brands in Azerbaijan?
- How are products distributed in Azerbaijan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Azerbaijan - Category analysis
KEY DATA FINDINGS
Colour cosmetics sees steady value growth as inflation eases
L’Oréal maintains its lead, while Giorgio Armani sees the fastest growth
Retail specialists remain key, while e-commerce continues gradual expansion
Sales of colour cosmetics will continue to rise as consumers show greater interest in enhancing their appearance
Trend towards moisturising lip products with natural finish
Clean beauty and multifunctionality will guide consumer choices
Beauty and Personal Care in Azerbaijan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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