PROSPECTS AND OPPORTUNITIES
Eye make-up and multifunctional properties are forecast to drive positive growth
Sales of colour cosmetics are expected to rise steadily across the forecast period. In 2025, consumers are expected to remain value-conscious amid ongoing cost-of-living pressures, prioritising products that hold greater personal importance while economising on others.
Innovation from premium players will focus on high-quality and multifunctionality
As disposable incomes improve, there will be a focus on premium products that offer quality. For example, the Hermès Trait d’Hermès colour eye pencil is an innovative product that allows users to achieve both precise lines and smudged effects, thanks to its firm tip and creamy texture.
Diversification into holistic wellbeing could support growth over the forecast period
Rising consumer interest in holistic wellbeing, encompassing emotional, mental, and physical health, presents significant opportunities for beauty and personal care brands to expand. For example, Lush Cosmetics is seeking to broaden its presence in Canada by integrating spa locations and services into its portfolio.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Canada - Category analysis
KEY DATA FINDINGS
Sun care and skin care ingredients are increasingly infused in colour cosmetics, supporting value growth
Leader L'Oréal Canada losses share within a highly competitive market
Beauty specialists lead distribution however share falls as competition from retail e-commerce rises
Eye make-up and multifunctional properties are forecast to drive positive growth
Innovation from premium players will focus on high-quality and multifunctionality
Diversification into holistic wellbeing could support growth over the forecast period
Beauty and Personal Care in Canada - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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