Sales of colour cosmetics are projected to continue rising over the forecast period, supported by the growing participation of women in the Moroccan workforce and an increasing emphasis on physical appearance. As women gain financial independence, they are more likely to allocate part of their discretionary income to beauty and self-care, including regular use of make-up.
Mass brands are expected to retain a dominant share of sales within colour cosmetics throughout the forecast period, as the majority of Moroccan consumers continue to prioritise affordability and practicality. Although interest in premium products exists, these items remain largely out of reach for average consumers, both in terms of price and accessibility.
Innovation in colour cosmetics is expected to centre increasingly on hybrid formulations that offer skincare benefits alongside cosmetic enhancement. Products such as foundations and concealers with added sun protection, anti-ageing properties, and skin-perfecting finishes are likely to become more common, bridging the gap between make-up and skincare.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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