PROSPECTS AND OPPORTUNITIES
Rising income and image consciousness to sustain steady growth
Sales of colour cosmetics are projected to continue rising over the forecast period, supported by the growing participation of women in the Moroccan workforce and an increasing emphasis on physical appearance. As women gain financial independence, they are more likely to allocate part of their discretionary income to beauty and self-care, including regular use of make-up.
Mass brands to maintain dominance over premium alternatives
Mass brands are expected to retain a dominant share of sales within colour cosmetics throughout the forecast period, as the majority of Moroccan consumers continue to prioritise affordability and practicality. Although interest in premium products exists, these items remain largely out of reach for average consumers, both in terms of price and accessibility.
Hybrid formulations to blur lines between skincare and make-up
Innovation in colour cosmetics is expected to centre increasingly on hybrid formulations that offer skincare benefits alongside cosmetic enhancement. Products such as foundations and concealers with added sun protection, anti-ageing properties, and skin-perfecting finishes are likely to become more common, bridging the gap between make-up and skincare.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Morocco - Category analysis
KEY DATA FINDINGS
Rising independence and appearance-consciousness among women supports growth
International leaders face pressure as local players gain ground
Beauty specialists expand reach while premium retailers consolidate
Rising income and image consciousness to sustain steady growth
Mass brands to maintain dominance over premium alternatives
Hybrid formulations to blur lines between skincare and make-up
Beauty and Personal Care in Morocco - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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