PROSPECTS AND OPPORTUNITIES
Regular launches with a focus on simplicity will spearhead strong growth in colour cosmetics
Looking ahead, the forecast for colour cosmetics in Romania suggests continued positive development in both retail volume and current value terms. In fact, rates of increase are expected to gradually rise over the course of the forecast period.
Bright outlook for premium colour cosmetics
Premium sales of colour cosmetics will outperform mass colour cosmetics over the forecast period. The general premiumisation trend will gain traction bringing more premium products into the market.
Multifunctional products will fuel the innovation pipeline
Multifunctional products with added benefits will continue to emerge in colour cosmetics, in both the mass and premium segments, with more sophisticated and complex formulations becoming available. Some brands are already focusing on launching new products, such as Teaology’s Tea Lash Volume Peptide mascara.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Romania - Category analysis
KEY DATA FINDINGS
Robust demand for colour cosmetics but value for money is key
L'Oréal Romania SRL extends its lead aided by raft of new launches
Retail e-commerce gains share in colour cosmetics
Regular launches with a focus on simplicity will spearhead strong growth in colour cosmetics
Bright outlook for premium colour cosmetics
Multifunctional products will fuel the innovation pipeline
Beauty and Personal Care in Romania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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