Competitive Landscape
Leading Brands Leverage Consistent Availability and Digital Engagement to Maintain Their Positions
The colour cosmetics landscape in Norway in 2025 remained moderately concentrated, with a clear tier of leading companies accounting for a significant portion of retail value sales. L'Oréal Norge AS holds the largest share of 24%, followed by Scandinavian Cosmetics AS with 14% and Estée Lauder Cosmetics AS on 13%.
Distribution Shifts and Digital Trends Reshape Competition and Create Growth Opportunities
There were significant competitive shifts in 2025, primarily due to changes in distribution networks, notably impacting brands under Coty Inc. The transfer of Coty brands from E Sæther to Scandinavian Cosmetics altered shelf visibility and retail momentum for key names like Kylie Cosmetics and Max Factor, underlining the critical role of distribution in a category in which retailer activation and consistent availability drive sales performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Norway - Category analysis
Key Data Insights
Digital Influence Drives Brand Desirability and Market Fragmentation
Digital Influence Drives Brand Desirability and Market Fragmentation
Affordable Premium Brands Lead Value with Hybrid Skin Care-Make-Up Innovation
E.L.F. and Kicks Harness Digital Engagement to Accelerate Growth
Younger Consumers to Drive Dynamic Brand Shifts and Moderate Growth
Brands to Leverage Hybrid Skin Care Innovation and Digital Engagement for Growth
Leading Brands Leverage Consistent Availability and Digital Engagement to Maintain Their Positions
Distribution Shifts and Digital Trends Reshape Competition and Create Growth Opportunities
Beauty Specialists Lead Offline Sales as Omnichannel Retail Reshapes Access
Retail E-Commerce Surges as Digital-First Players Transform Shopping Habits
Digital-First Retailers Expand Physical Presence to Deepen Consumer Engagement
Beauty and Personal Care in Norway - Industry Overview
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Key Data Insights
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Sales in Biggest Category Skin Care Driven by Ingredient-Led and Wellness Trends
Brands Leverage Lifestyle and Digital Engagement to Capture Consumer Loyalty
Norwegian Consumers to Drive Premium and Pharmacy Growth through Value-Focused Choices
Skin Care Will Continue to Be the Leading Category in Value Terms
Brands to Leverage Omnichannel and Influencer Strategies to Capture Evolving Consumer Loyalty
L’Oréal and Orkla Strengthen Their Positions through Broad Portfolios and Innovation
Sustainability and Omnichannel Strategies Strengthen Brand Loyalty
Fragmentation and Innovation Drive Competitive Dynamics and Growth Opportunities
Specialist Sustain Their Dominance Amid Shifting Shares
Retail E-Commerce Continues Growing, Driven by Its Convenience and Omnichannel Operations
Discounters and Omnichannel Specialists Reshaping Retail Landscape in 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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