Dairy products and alternatives in 2025: The big picture
Retail current value sales of dairy products and alternatives in Jordan are expected to continue to rise in 2025, albeit at a slower rate than in 2024. Inflationary pressure on prices is set to boost retail value sales as retail volume sales are projected to fall, albeit following three years of slight increases. Despite a slight dip, compared with 2024, the total population of Jordan is generally on the rise, supporting the performance of dairy products and alternatives. The population of Jordan is projected to reach over 11.5 million in 2025, with over one half of the population aged under 30-years-old. Moreover, the number of tourists visiting Jordan continues to grow in 2025, and the number of trips is projected to exceed the 2019 pre-Coronavirus (COVID-19) level for the first time.
Key trends in 2025
Birth rates in Jordan are set to continue to decrease gradually in 2025. The Department of Statistics Jordan also reports a decline in marriages in the second half of the review period. On the other hand, increased female participation in the workforce and heightened health awareness are sustaining a demand for baby food.
Competitive Landscape
Hammoudeh Food Industries Co is expected to remain the leading player in dairy products and alternatives in Jordan in 2025, following a rise in retail value share. The company leverages the high brand equity of Hammoudeh, established in 1987, in dairy. Almarai announced in 2024 that it was acquiring Hammoudeh Food Industries for USD70 million. However, the deal fell through in May 2025, and Hammoudeh Food Industries was not acquired by Almarai.
Channel developments
Despite a small drop, small local grocers is expected to maintain over one half of retail value sales of dairy products and alternatives in Jordan in 2025. Jordanian households typically buy perishable goods like dairy on a daily or near-daily basis. Small local grocers are more conveniently located for quick, routine shopping trips, as these stores can be found on most street corners and close to residential areas.
What next for dairy products and alternatives?
Dairy products and alternatives is projected to see moderate retail volume and value (constant 2025 prices) CAGRs over the forecast period, supported by population growth and a stabilisation of inflation. Moreover, Jordan’s population dynamics play a role in driving growth, with a large share of the population under 30-years-old. Furthermore, dairy products enjoys cultural importance in Jordan, such as options like labneh (strained yoghurt cheese) and laban (generic name for yoghurt). These continue to form part of the mainstay of the Jordanian diet.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Jordan?
- Which are the leading brands in Dairy Products and Alternatives in Jordan?
- How are products distributed in Dairy Products and Alternatives in Jordan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Jordan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Jordan
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Key Data Findings
2025 Developments
Higher-value trend amidst urbanisation and more working women
Nutri Dar Co gains from a wide and popular range of milk formula and calls to boycott international rivals
Monopoly on milk formula in chemists/pharmacies
Prospects and Opportunities
Push-pull factors to shape baby food’s performance
Growing popularity of functional baby food
Chemists/pharmacies and new entrants to push e-commerce in baby food
Category Data
Key Data Findings
2025 Developments
Higher inbound tourism flows boost dairy
Local players leverage consumer trust and lower prices to lead the field
Small local grocers enjoy convenience and accessibility advantages
Prospects and Opportunities
Improving economy and higher tourism flows to boost retail and foodservice sales
Higher-value offerings to add dynamism to dairy in Jordan
Strong company activity is anticipated in a fiercely competitive environment
Category Data
2025 Developments
Young, health-conscious adults offer some promise for plant-based dairy
Weak offer and niche demand for plant-based dairy in Jordan
Foodservice usage of plant-based milk may trickle down into retail
Prospects and Opportunities
Environmental, health and animal welfare concerns create space for plant-based dairy
Social media offers a dynamic avenue to grow awareness of plant-based dairy
Accelerating inbound tourism flows to hasten the offer of plant-based dairy
Category Data
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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