Dairy products and alternatives in 2025: The big picture
Tunisia’s economic crisis has dampened the performance of dairy products and alternatives in 2025. Prices continued to rise amid persistent inflation, and this contributed to strong value growth during 2025. However, consumer demand has slowed for dairy products and alternatives due to weaker purchasing power with consumers making some cutbacks and seeking affordable options and promotions. Supermarkets and discounters are supporting category performance as these modern grocery retailers offer promotional campaigns that encourage Tunisian consumers to buy more dairy products and alternatives. Children and the younger generation are key consumers of dairy products and alternatives, encouraging parents to buy products.
Key trends in 2025
Consumers are looking for diverse health benefits in dairy products, including digestive health, probiotics, high protein, and mental wellbeing. As a result, there was an increase in new launches featuring health benefits such as Délice Probiotics sour milk, Natilait Probiotics sour milk, and Natilait Max, a sugar-free yoghurt rich in protein that is designed for athletes.
Competitive Landscape
Société Tunisienne des Industries Alimentaires STIAL was the leading company within dairy products and alternatives in 2025, with its Délice brand garnering almost one-third of value share. The company has a strong presence in all grocery retailers, advertising on TV, Radio, and street billboards. STIAL offers a wide range of economy, standard and premium dairy products appealing to a wide consumer base. STIAL is the official sponsor of Espérance Sportive de Tunis, the most decorated football team in Tunisia. This partnership provides the company with strong brand visibility, enhancing its popularity among consumers.
Channel developments
Traditional grocery retailers and corner shops (small local grocers) remain the main distribution channels for dairy products in Tunisia. Modern grocery retailers including supermarkets and hypermarkets are also playing an important role in the distribution of dairy products with these stores offering regular new product launches, imported products and premium products. The discounters channel is also seeing some development led by the Aziza chain which is increasing its presence in Tunisia each year. For baby food, pharmacies (health and beauty specialists) remains the main distribution channel due to the Ministry of Health limiting the sale of baby milk formula products outside pharmacies. Retail e-commerce continues to win share across dairy products and alternatives as consumers become increasingly familiar with convenience of shopping online, while others appreciate the ability to easily compare prices to get the best deals.
What next for dairy products and alternatives?
Value sales of dairy products and alternatives are set to rise steadily over the forecast period. Persistent inflation and higher costs will drive up retail prices, but this will come at the expense of weaker consumption. Indeed, volume sales are expected to stagnate in comparison to the review period. The availability of promotions and economy products will support volume sales, alongside a more stable supply of shelf stable milk.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Tunisia?
- Which are the leading brands in Dairy Products and Alternatives in Tunisia?
- How are products distributed in Dairy Products and Alternatives in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Tunisia
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Tunisia
KEY DATA FINDINGS
Weak performance for baby food
Pharmalys Tunisia SA holds a firm lead in baby food
Pharmacies govern the overall distribution of baby food
Ongoing decline predicted for baby food
Healthier presentations will entice parents
Barriers to entry in milk formula is hindrance to development
Butter and Spreads in Tunisia
KEY DATA FINDINGS
Positive performance amid steady demand for butter and spreads
Centrale Laitière de Cap Bon maintains a stronghold in the competitive landscape
Consumers prefer traditional retailers for butter and spreads
Buoyant outlook for butter and spreads
Consumers’ health focus will gain importance
Innovation is likely to pick up in the upcoming years
Cheese in Tunisia
KEY DATA FINDINGS
Rising prices and robust demand drives cheese category
Land'Or Srl leads the cheese category
Small local grocers face growing competition from modern grocery retailers
Healthy outlook for the cheese category
Health and wellness trends to be embraced by cheese producers
Souani’s success lies in local production of international cheeses at affordable prices
Drinking Milk Products in Tunisia
KEY DATA FINDINGS
Stable demand returns as milk shortages are fully resolved
Drinking milk products is led by Société Tunisienne des Industries Alimentaires STIAL
Traditional channel claims majority value share in drinking milk products
Robust outlook for drinking milk products
Brands will respond to needs of health-conscious consumers
Government commits to maintaining price stability
Yoghurt and Sour Milk Products in Tunisia
KEY DATA FINDINGS
Yoghurt and sour milk is a popular option in Tunisia
Enduring success for Société Tunisienne d'Industrie Alimentaire STIAL
Small local grocers lose retail value share to the modern channel
Bright outlook ahead for yoghurt and sour milk
Health awareness will drive consumer interest in this category
Innovation is central to maintaining growth momentum
Other Dairy in Tunisia
KEY DATA FINDINGS
Cultural traits support performance of the overall category
Société Tunisienne d'Industrie Alimentaire STIAL asserts its lead in other dairy
Rapid expansion of modern grocery retailers exerts an influence
Bright outlook for other dairy category
Health and wellness trend is set to have a bigger influence
Innovation will be strong in chilled desserts
Plant-Based Dairy in Tunisia
KEY DATA FINDINGS
High prices continue to limit access to plant-based dairy products
Plant-based milk showing strong potential despite niche status
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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