Dairy products and alternatives in 2025: The big picture
In 2025, value sales of dairy products and alternatives in Qatar are expected to register steady growth, supported by shifting consumer behaviour, population trends, and innovation across categories. Value sales rose modestly, reflecting a mix of volume gains in select categories and increased unit prices driven by global supply chain costs and local inflation.
Key trends in 2025
Dairy brands are responding to changing tastes with new flavours, such as tropical or masala evaporated milk from Rainbow, on-the-go formats (such as drinkable yoghurt pouches), and fusion products like flavoured labneh and cheese. These innovations cater to a younger, urban audience seeking variety and convenience.
Competitive Landscape
Baladna is expected to remain the leading company within dairy products and alternatives in 2025. The company produces the Baladna brand, which is present in milk, yoghurt, labneh, and cream.
Channel developments
Hypermarkets is expected to be the leading distribution channel within dairy products and alternatives overall in 2025, with the channel’s value share slightly rising during the year overall. Hypermarkets like LuLu and Almeera maintained dominance due to their wide product variety, competitive pricing, and strong promotional activity. These large-format stores are preferred for bulk shopping, especially among families and price-sensitive consumers. In 2025, value-conscious shoppers continued to shift towards hypermarkets amid rising prices across dairy categories.
What next for dairy products and alternatives?
Over the forecast period, value sales of dairy products and alternatives are expected to see moderate growth. Growth will be supported by rising consumer demand for healthier and functional options, population growth especially among health-conscious expats and increasing product innovation. Despite price sensitivity, demand will continue for low-fat, lactose-free, and fortified dairy items. Plant-based alternatives are also expected to gain further traction due to evolving lifestyles and improved availability. Local brands such as Baladna, Dandy, and Mazzraty are expected to lead value growth, leveraging strong retail networks and product diversification.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Qatar?
- Which are the leading brands in Dairy Products and Alternatives in Qatar?
- How are products distributed in Dairy Products and Alternatives in Qatar?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Qatar?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Qatar
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
APPENDIX
DISCLAIMER
Key Data Findings
2025 Developments
Moderate growth of baby food in 2025 as price rises stimulate consumer price sensitivity
Nestlé retains its lead in baby food thanks to the popularity of its Nan, Nido and Cerelac brands
Modern grocery retailers enjoy a strong lead in baby food as consumers seek affordability
Prospects and Opportunities
Forecast period growth of baby food due to an increase in the number of newborns and rising awareness of child nutrition
Health and wellness trend shapes consumer preferences in baby food over the forecast period
Ministry of Public Health focuses on child health and nutrition through various initiatives and quality assurances
Category Data
Key Data Findings
2025 Developments
Growth of dairy in 2025 due to population growth and rising health awareness
Baladna retains the outright lead in dairy thanks to its wide product portfolio
Hypermarkets retains a strong lead in dairy thanks to consumer preference for one-stop shopping
Prospects and Opportunities
Forecast period growth of dairy thanks to recovery in purchasing power and a preference for traditional meals
Growing focus on diet and nutrition among young urban dwellers stimulates health and wellness product launches
Strengthening regulatory environment enforces stricter controls on ingredients and sourcing
Category Data
Key Data Findings
2025 Developments
Strong growth from a low base of plant-based dairy value sales thanks to the growing popularity of lactose-free, vegan and allergen-friendly alternatives
Danone maintains its strong lead in plant-based dairy thanks to the strong reputation of its Alpro brand
Hypermarkets retains its strong lead in plant-based dairy in Qatar
Prospects and Opportunities
Growing health awareness, dietary concerns and sustainability drive forecast period sales
Growing demand for healthier alternatives creates opportunities for innovation
Hypermarkets remains the leading channel for plant-based dairy
Category Data
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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