Select Country Report
Dairy products and alternatives in 2025: The big picture
Current value sales of dairy products and alternatives rose only modestly in Lithuania in 2025.
Key trends in 2025
Milk consumption in Lithuania remains steady, given its status as a primary staple; however, notable growth is likely only with significant population increases.
Competitive Landscape
Despite losing some share to the private label Farm Milk, Pieno Zvaigzdes AB remains the leading dairy company in Lithuania in 2025, with its popular Dvaro brand present across various categories, including milk, fromage frais and quark, butter, and cheese. The brand is associated with high standards of quality and has a well-established profile in the country. Additionally, its Nykstukas brand enjoys significant popularity in the local speciality chilled snack segment, particularly sureliai.
Channel developments
Supermarkets is the primary distribution channel for dairy sales in Lithuania and, together with the discounter Lidl, accounts for the vast majority of sales of daily products and alternatives. Leading chains such as Maxima, Rimi, Iki, and Norfa create a highly competitive environment, allowing little room for new entrants. These retailers possess extensive networks of outlets equipped with advanced storage, cold chain and distribution systems suitable for dairy products.
What next for dairy products and alternatives?
Looking ahead, demand for dairy products in Lithuania is expected to remain stable, with slow but steady growth in current value terms, although volume growth will be stagnant. At present, there are no significant economic disruptions projected for the country, which should support sales of dairy products.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Lithuania?
- Which are the leading brands in Dairy Products and Alternatives in Lithuania?
- How are products distributed in Dairy Products and Alternatives in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Lithuania
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
Summary 1 Research Sources
Baby Food in Lithuania
KEY DATA FINDINGS
Modest current value growth and declining volume sales in 2025
Nutricia Baltics UAB leads once more, but loses share to Eugesta
Supermarkets continues to dominate sales, enjoying share growth in 2025
Moderate value growth and stagnation in volume terms predicted for baby food in the coming years
Infant wellbeing will be at the forefront of product development
Local brands could gain traction by appealing to regional preferences
Table 9 Sales of Baby Food by Category: Volume 2020-2025
Table 10 Sales of Baby Food by Category: Value 2020-2025
Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 16 Distribution of Baby Food by Format: % Value 2020-2025
Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
Butter and Spreads in Lithuania
KEY DATA FINDINGS
Butter sees the common but overall category performances negatively impacted by cooking fats and margarines and spreads
Pieno Zvaigzdes’s Dvaro holds enduring appeal amongst Lithuanians
Supermarkets continues to represent the majority of sales of butter and spreads
Butter will continue to flourish in an otherwise saturated arena
Preferences for unprocessed variants will drive sales of butter free from additives
Premium player Auga’s entry into the category could disrupt existing dynamics
Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
Cheese in Lithuania
KEY DATA FINDINGS
Moderate current value growth for cheese in 2025
Private labels hold sway thanks to efforts by leading retailers
Supermarkets leads distribution, with online retailing gaining traction
Positive outlook for cheese, thanks to its status as a nutritious culinary staple
Hard cheese will likely see further expansion in the coming years
Private labels expected to become more sophisticated, placing pressure on established brands
Table 32 Sales of Cheese by Category: Volume 2020-2025
Table 33 Sales of Cheese by Category: Value 2020-2025
Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
Table 39 NBO Company Shares of Cheese: % Value 2021-2025
Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
Table 41 Distribution of Cheese by Format: % Value 2020-2025
Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
Drinking Milk Products in Lithuania
KEY DATA FINDINGS
Category maturity leaves little room for growth in 2025
Pieno Zvaigzdes leads sales, but loses share to private labels
Supermarkets is the key distribution channel once again in 2025
Little expectation of expansion for drinking milk products over the forecast period
Auga has potential to attract eco-conscious consumers
Competition between private label and brands set to continue apace
Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
Yoghurt and Sour Milk Products in Lithuania
KEY DATA FINDINGS
Moderate current value growth for yoghurt and sour milk products in 2025
Pieno Zvaigzdes remains the leading brand, but private labels pose an increasing threat
Supermarkets’ dominance also supports growth in online retail channel
Health and wellness trend may drive expansion of sour milk products over the forecast period
Plain yoghurt set to benefit from its healthy positioning
Premiumisation will be central to driving growth in flavoured yoghurt
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
Other Dairy in Lithuania
KEY DATA FINDINGS
Healthy current value growth for other dairy in 2025
Affordable private labels continue to threaten leading brands
Supermarkets leads distribution and bolsters e-commerce share
Category will continue to be led by cream and fromage frais and quark
Chilled dairy desserts will suffer from unhealthy profile despite enduring popularity and ongoing innovation of šureliai
High-protein variants may offer scope for growth in dwindling segments
Table 69 Sales of Other Dairy by Category: Volume 2020-2025
Table 70 Sales of Other Dairy by Category: Value 2020-2025
Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
Table 73 Sales of Cream by Type: % Value 2020-2025
Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
Plant-Based Dairy in Lithuania
KEY DATA FINDINGS
Slower volume growth for plant-based dairy products in 2025, but value sales remain buoyant due to price increases
Alpro remains the leading brand, but private label continues to gain share
Supermarkets continues to lead distribution of plant-based dairy in 2025
Current value growth objectives, but volume sales will continue to fall
Consumer base predicted to remain niche for plant-based dairy
Private label offerings will gain traction, following the lead of Maxima
Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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