Dairy products and alternatives in 2025: The big picture
Value sales of dairy products and alternatives are projected to record double-digit growth in Ukraine in 2025, despite continued economic pressures. While some economic stabilisation has occurred, retail volume growth remains challenging across many dairy categories. This is largely due to high inflation, reduced disposable incomes, and a shift in lifestyle and shopping behaviours. Consumers are avoiding impulse purchases and non-essential goods, with spending focused on core needs.
Key trends in 2025
In 2025, dairy manufacturers in Ukraine are continuing to expand their product ranges to include snacking formats and convenient, on-the-go options, ranging from baby food in pouches to cheese sticks. Consumers value the ability to enjoy a quick and satisfying meal, particularly when these products are also perceived as healthy, such as chilled snacks or drinking yoghurts.
Competitive Landscape
Large local producer Yagotynsky Maslozavod PAT retains its leadership position in dairy products and alternatives in Ukraine in 2025, and is set to increase its market share. The company’s portfolio includes the well-established brands Yagotynske and Hopsy, as well as Kakao Na Molotsi, covering a broad range of products from baby food, butter and spreads, to drinking milk, yoghurt and sour milk products, and other dairy items.
Channel developments
Supermarkets is set to remain the leading distribution channel for all dairy categories in Ukraine in 2025, with its share expected to rise slightly. Major retailers such as ATB-Market, Silpo, Novus, and Varus continue to dominate the grocery landscape. ATB-Market, with approximately 1,250 outlets, holds a leading position and is widely regarded as an economy supermarket.
What next for dairy products and alternatives?
Value sales of dairy products and alternatives in Ukraine are expected to remain positive over the forecast period, primarily driven by ongoing high inflation. However, premiumisation is likely to be limited and approached cautiously, given the economic crisis and reduced consumer purchasing power. Despite these challenges, modest volume growth is expected as displaced populations return, economic conditions stabilise, and consumer behaviours begin to resemble pre-war norms, including a revival in impulse buying. This growth will also be supported by increased investment from both global and local manufacturers in product innovation, price promotions, and production facilities. Brands are expected to intensify their focus on younger consumers through social media marketing, shifting away from traditional advertising channels such as television.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Ukraine?
- Which are the leading brands in Dairy Products and Alternatives in Ukraine?
- How are products distributed in Dairy Products and Alternatives in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Ukraine
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Ukraine
KEY DATA FINDINGS
Positive value growth is driven by inflation and stable demand for prepared baby food
Nutricia Ukraine TOV retains its leadership in baby food despite strong competition
Supermarkets retains its lead while retail e-commerce gains share in 2025
Per capita consumption growth is expected, however the target population will decline
Galicia and Vitmark launch innovations which could boost their positions across the forecast period
Health, convenience and specialised nutrition are expected to be key growth drivers
Butter and Spreads in Ukraine
KEY DATA FINDINGS
Butter and spreads record double-digit value growth driven by inflation and tradition
Schedro TM retains the overall lead due to its strong position in margarine products
Supermarkets dominate sales of butter and spreads, while retail e-commerce gains share
Home cooking and health trends are expected to drive growth for butter and spreads
Innovation is set to focus on health and wellness positionings across the forecast period
Ghee butter is set to record growth among health-conscious consumers in Ukraine
Cheese in Ukraine
KEY DATA FINDINGS
Double-digit value growth is supported by the rising popularity of spreadable cheese
Terra Food Group remains the leader in cheese while SM Mlekovita gains ground
Supermarkets dominate sales while retail e-commerce gains ground through specialist products
Cheese sales are set to show strong growth driven by consumption trends and lifestyle shifts
Spreadable cheese is set to gain ground due to consumers’ perception as healthier option
Innovation in cheese is set to focus on convenient, on-the-go snack options
Drinking Milk Products in Ukraine
KEY DATA FINDINGS
Double-digit value growth is supported by flavoured milk drinks in 2025
Yagotynsky Maslozavod leads drinking milk in 2025 amid shelf-stable surge
Supermarkets leads distribution, while retail e-commerce gains share
Drinking milk products are set for growth as retail shifts from informal to formal channels
Innovation is set to focus on lactose-free milk, especially for flavoured milk products
Functional and microfiltered milk innovations are set to refresh cow’s milk in Ukraine
Yoghurt and Sour Milk Products in Ukraine
KEY DATA FINDINGS
Innovation supports double-digit growth in yogurt and sour milk products
Yagotynsky Maslozavod strengthens its leading position as Ehrmann impresses with imported yoghurts
Retail e-commerce gains ground, however, supermarkets retain its lead
Volume growth is set to be driven by health trends and evolving consumption habits
Innovation is set to focus on fortified and functional products across the forecast period
Local brands are set to adopt youth-oriented marketing to drive engagement and sales growth
Other Dairy in Ukraine
KEY DATA FINDINGS
Affordable indulgence and convenience support double-digit growth in other dairy
Lactalis Ukraine DP maintains its lead despite slight share erosion, while Yagotynske increases its presence
Supermarkets retain its leadership position amid shifting consumer habits
Double-digit growth anticipated in other dairy as consumers shift from informal to modern retail channels
Locally produced plant-based cream is set to make an impact amid rising demand for health products
Innovation is expected to accelerate in chilled snacks and dairy desserts
Plant-Based Dairy in Ukraine
KEY DATA FINDINGS
Plant-based dairy records double-digit value growth, led by plant-based milk
Alpro retains its lead in plant-based dairy despite pressure from local and emerging brands
Supermarkets remains the leading distribution channel as plant-based dairy gains shelf presence
Plant-based dairy is set for double-digit growth as coffee culture supports retail demand
Fortified plant protein ranges are set to expand across the forecast period
Demand for smaller pack sizes amid demographic shifts, while plant-based yoghurt shows growth potential
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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