Dairy products and alternatives in 2025: The big picture
Current value sales of dairy products and alternatives rose substantially in Argentina in 2025, while volume sales also saw moderate growth.
Key trends in 2025
An increasing number of Argentine consumers are becoming aware of the health benefits of regular physical activity and a balanced diet, particularly one that limits sugar and fat intake. The national government has also played a proactive role in promoting these habits. For example, since 2022, manufacturers of dairy products – and indeed all food brands – have been required to affix a black octagonal label to their packaging if the product contains excessive levels of saturated fats, sodium, sugar, or calories.
Competitive Landscape
Mastellone Hnos SA retained its position as the leading entity in Argentina’s dairy industry in 2025. The company maintains a presence across almost all categories and segments within the industry, owning the leading brand in the majority of cases. Its flagship brand, La Serenísima, is the most popular label in fresh milk, shelf stable milk, butter, flavoured condensed milk (Dulce de Leche), and cream. La Serenísima also leads the category in flavoured and drinking yoghurt, although these products are managed by Danone in Argentina.
Channel developments
Small local grocers currently represents the main distribution channel for dairy products and alternatives in Argentina, accounting for approximately half of the total retail value share. In Argentina, many of these retailers take the form of modest neighbourhood shops, commonly known as almacenes, as well as independently operated outlets with a supermarket format, often owned by families of Chinese descent.
What next for dairy products and alternatives?
Overall, dairy products and alternatives in Argentina is projected to register growth in both volume and current value terms over the forecast period. The principal catalyst for this expansion will be economic recovery, which began to manifest – albeit tentatively – in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Argentina?
- Which are the leading brands in Dairy Products and Alternatives in Argentina?
- How are products distributed in Dairy Products and Alternatives in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Argentina
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Argentina
KEY DATA FINDINGS
Recovery remains slow for all subcategories in 2025
Nutricia-Bagó SA remains the leading player with Nutrilon brand
Hypermarkets impacted by the end of Precios Justos
Outlook will be driven by economic growth and birth rate decline
Doctors’ recommendations will remain the main driver of milk formula
No clear migration from powder to liquid or vice versa
Butter and Spreads in Argentina
KEY DATA FINDINGS
Butter and spreads enjoy robust growth in 2025
Mastellone SA retains leadership and changes focus with smaller brands
Modern grocery retailers key channel for butter and spreads
Economic recovery will drive sales of butter and spreads over the forecast period
Cooking fats set to suffer from lack of versatility and unhealthy profile
Reformulation of ingredients and cooking will be among priorities of brands
Cheese in Argentina
KEY DATA FINDINGS
Slight recovery, but high prices discourage local consumers
Mastellone Hnos and Molfino SA lead a fragmented category
Small local grocers dominates the distribution scene, but e-commerce sees growth
Price stabilisation will help boost sales of cheese over the forecast period
Spreadable cheese's relatively healthy profile will propel its growth
Reformulations needed to counter unfavourable advice surrounding dairy products
Drinking Milk Products in Argentina
KEY DATA FINDINGS
Recovery for drinking milk products in 2025
Mastellone Hnos leads to popularity of leading brand, La Serenísima
Small local grocers remains the leading distribution channel for drinking milk products
Economic recovery will drive the category’s expansion over the forecast period
Health and wellness trend set to drive demand for fat-free and semi-skimmed milk
Innovations will remain focused on healthier and lactose-free formulations and novel approaches to packaging
Yoghurt and Sour Milk Products in Argentina
KEY DATA FINDINGS
Yoghurt and sour milk products enjoys robust volume recovery in 2025
Danone Argentina is the dominant player, with broad portfolio of trusted brands
Small local grocers remains the key distribution panel for yoghurts in Argentina
Category expansion will be driven by economic growth
Plain yoghurt has solid growth potential in the years ahead
New formulations set to reposition yoghurt as a healthy dairy product
Other Dairy in Argentina
KEY DATA FINDINGS
Growth for all subcategories in 2025 amid economic recovery
Mastellone Hnos leads but loses some share to Danone
Small local grocers continues to dominate the landscape
Home cooking trend and economic recovery will drive sales in the coming years
Lactose-free variants will be the most relevant health-related innovation in other dairy
Increased costs for chilled dairy desserts associated with black octagons
Plant-Based Dairy in Argentina
KEY DATA FINDINGS
Occasional plant-based food consumers disappear during economic downturns
Coca-Cola dominates plant-based dairy thanks to the strength of its Ades brand in soy drinks
Dieteticas remains a key player in plant-based dairy sales
Growth predicted, but plant-based nutrition will remain niche in Argentina
New labelling legislation could hamper sales
Developments from leading players bode well for modern grocery retailers
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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