Dairy products and alternatives in 2025: The big picture
Retail value sales of dairy products and alternatives in the Czech Republic are projected to rise strongly over 2025. In 2024, there was a return to positive retail volume sales growth for dairy products as the economic situation of the Czech Republic and Czech households stabilised. This trend continues in 2025, with most of the categories showing a positive outlook in both retail volume as well as value sales. Retail current value sales are rising faster than volume sales as the price of raw milk has risen to historic highs, and producers have not been able to internalise price increases. Despite increasing domestic milk production, the reduction in production in neighbouring Slovakia has caused raw milk prices to increase in the Czech Republic. However, with the stabilisation of the economic situation of the country and local households, demand remains positive for dairy products and alternatives at the end of the review period.
Key trends in 2025
Higher health consciousness is increasing the demand for dairy products with additional health benefits. This covers products promoting wellness benefits like digestion, probiotics in dairy, muscle support with high-protein content or generally higher nutritional value, with increasingly popular labels like “no added sugar”.
Competitive Landscape
With a stable retail value share, Madeta is projected to remain the leading company in the highly fragmented competitive landscape of dairy products and alternatives in 2025. The company offers a wide and locally trusted portfolio of Madeta products and enjoys strong brand equity and deep distribution across retail formats. With a presence across most categories, and strong positions in drinking milk products, cheese, butter and “other” dairy, for example, Madeta is set to see steady demand over 2025. The player’s performance is further supported by the introduction of new products that align with key trends, such as high protein lines of different cheeses and “light” yoghurt with curd.
Channel developments
Hypermarkets is projected to remain the leading distribution channel for dairy products and alternatives in the Czech Republic in 2025, despite a gradual drop in retail value share. Wide product ranges, competitive pricing and a strong presence of private label products underpin hypermarkets’ leadership. Price is very often the main deciding factor behind purchases and hypermarkets are held to offer very good value for money. Hypermarkets, as large format stores, also offer convenience for bulk shopping; however, they have ceded some ground to smaller formats.
What next for dairy products and alternatives?
Retail value (constant 2025 prices) sales of dairy products and alternatives are set to rise moderately-to-slightly as the forecast period progresses. Meanwhile, retail volume sales are set to see slight increases. In the early-to-mid-review period, dairy volume consumption decreased as consumers faced economic uncertainty and cost-of-living rises. However, with the stabilisation of the economic situation, there is a growing trend for dairy products and alternatives, which is expected to be maintained during the forecast period. Growth is being driven by the owners of strong local brands, which are expanding product portfolios and investing in marketing and promotional efforts. Importantly, dairy remains a staple on the tables of Czech households.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Czech Republic?
- Which are the leading brands in Dairy Products and Alternatives in Czech Republic?
- How are products distributed in Dairy Products and Alternatives in Czech Republic?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Czech Republic?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in the Czech Republic
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in the Czech Republic
KEY DATA FINDINGS
Widening consumer base sustains strong demand growth for prepared baby food
Focus on prepared baby food supports Hero Czech’s strong performance
Wide and specialised assortments favour health and beauty specialists
Return to overall growth anticipated despite headwinds
Health and wellness to increasingly shape demand and innovation
Baby food to benefit from technological and digital advancements
Butter and Spreads in the Czech Republic
KEY DATA FINDINGS
More natural positioning and improving economic conditions support the demand for butter
Growing popularity of butter helps Madeta to close the retail value share gap on Upfield
Slow shift to convenient, smaller formats increases the pressure on hypermarkets
Butter to continue to leverage quality perception and improving household budgets to make gains
Health and wellness to exert a growing influence on consumers and new product development
Sustainability to inform packaging strategies
Cheese in the Czech Republic
KEY DATA FINDINGS
Cheese continues to gain popularity as economic conditions improve and Western trends gain currency
Growing private label development increases the pressure on the leading branded players
Strong development in the distribution of cheese
Culture of cheese consumption to develop and grow
Health and wellness trend to gain momentum in cheese
The call for sustainable cheese packaging is set to grow louder
Drinking Milk Products in the Czech Republic
KEY DATA FINDINGS
Higher attention on quality, naturalness and flavour boosts fresh and full fat milks
Good quality products at affordable prices win over consumers to private label
Hypermarkets and discounters dominate the distribution of drinking milk products
Goat milk to benefit from a widening product range and a move to alternatives to cow’s milk
Organic and high-protein products to gain importance
Preference for local products enhances push for sustainability
Yoghurt and Sour Milk Products in the Czech Republic
KEY DATA FINDINGS
Flavoured yoghurt is the most dynamic category in terms of new launches and growth
Olma rides local edge to gain retail value share
Discounters gain ground through a widening network and competitive prices
Numerous growth drivers to boost the demand for yoghurt and sour milk products
Healthier options to capture consumers’ attention
Local consumers to support sustainable products and packaging
Other Dairy in the Czech Republic
KEY DATA FINDINGS
Rising milk prices foster fast retail value growth
Local player Madeta leverages a wide presence, strong distribution and an association with Czech quality
Shift to smaller, more convenient formats
Chilled snacks to benefit from lifestyle and economic trends
Nutritional aspects to inform consumer choices
Players to step up their investment in sustainable packaging
Plant-Based Dairy in the Czech Republic
KEY DATA FINDINGS
Plant-based cheese gains from a stronger offer and higher consumer awareness
Developing private label offer exerts pressure on branded rivals
Growing competition in the distribution of plant-based dairy
Plant-based dairy is well placed to benefit from health, economic and new product developments
Players embrace wider benefits of plant-based dairy
Investments in sustainability and digital and technological advancements to add dynamism to plant-based dairy
The following categories and subcategories are included:
Dairy Products and Alternatives
-
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
-
-
- Butter
- Cooking Fats
- Margarine and Spreads
-
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
-
-
- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
-
-
-
- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
-
- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
-
- Goat Milk
-
- Powder Milk
-
-
- Sour Milk Products
-
- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
-
-
- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
-
-
- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
-
- Cream
-
- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
-
-
-
-
- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!