The Greek dairy market is navigating rising costs, inflation, and shifting consumer preferences. Premium traditional products like PDO cheeses (especially feta) are maintaining strong demand despite price hikes, while price-sensitive shoppers increasingly turn to private label dairy, which is gaining significant market share. Consumers are drawn to health-oriented offerings, such as high-protein, probiotic, and low-fat products, and show growing interest in sustainability (this is especially true of younger consumers), fuelling steady growth in plant-based alternatives like oat and almond milk. Dairy innovation is centred on functional, convenient, and eco-friendly products. Brands are balancing cost pressures with investments in quality, sustainability, and health-driven innovation.
Dairy products and alternatives in 2025: The big picture
Retail value sales of dairy products and alternatives are set to grow in current terms in Greece in 2025. The overall value is increasing due to higher production and raw material costs and, consequently, prices. Inflation has had a significant impact, mainly due to energy and animal feed costs. At the same time, even though consumers are more price sensitive, they are still willing to pay for premium PDO products like feta, as well as products that have a health/functional claim, even though this could mean that they will have to pay more.
Key trends in 2025
The dairy products and alternatives market is seeing both premiumisation and the expansion of the private label segment. While premium traditional dairy products like PDO cheeses remain in demand, price-sensitive consumers are increasingly shifting to private label options, driving significant private label market share gains.
Competitive Landscape
Delta Foods SA is set to remain the leading company within dairy products and alternatives overall in 2025 despite suffering a loss in value share. The company has been making investments in an effort to transform it into a complete healthy nutrition platform. For example, it is investing in positioning itself as a healthy foods company by reducing the sugar content in its products (75% of its products have no added sugar at all). At the same time, it has a history in Greece and is a very well-known name that people trust and buy for years. Moreover, it has an extensive product offer - including baby food, milk, flavoured milk, yoghurt products, plant-based dairy, cheese and so on, essentially covering every dairy products and alternatives category.
Channel developments
Supermarkets is the dominant distribution channel in dairy products and alternatives in Greece. These stores offer a wide variety of products, while enhancing their private label offering and offering promotions and deals to consumers that are price sensitive. In addition, supermarkets offer bundle packages and large family package sizes that can be found at a better price than those on offer in smaller retailers, and have become part of consumers’ weekly shopping lists.
What next for dairy products and alternatives?
Retail value sales of dairy products and alternatives are expected to continue to grow in Greece over the forecast period. Growth will be driven by rising consumer health awareness and lifestyle trends that make dairy products and their alternatives top of mind and part of everyday lifestyles. At the same time, new products with health and functional claims are constantly being introduced, maintaining dairy products and alternatives’ relevance despite rising prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Greece?
- Which are the leading brands in Dairy Products and Alternatives in Greece?
- How are products distributed in Dairy Products and Alternatives in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Greece
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Greece
KEY DATA FINDINGS
Decline in milk formula
FrieslandCampina retains lead, while Numil Hellas maintains growth
Health and beauty specialists to overtake supermarkets
Healthy products could add value
Growing emphasis on convenience
New legislation controls milk formula prices
Butter and Spreads in Greece
KEY DATA FINDINGS
Butter benefits from natural image
Upfield Hellas retains lead despite share loss
Habit, convenience, product range and price support strength of supermarkets
Falling volumes
Health and wellness to shape category development
Scope for players combine tradition with innovative flavours
Cheese in Greece
KEY DATA FINDINGS
Cheese has key role in local cuisine
Private label sees growth driven by consumer budget consciousness
Supermarkets dominates cheese sales
Traditional products with broad demand
Rising demand for healthy products
Increasing emphasis on convenience and sustainability
Drinking Milk Products in Greece
KEY DATA FINDINGS
Goat milk performing well
Private label products appeal to budget-conscious consumers
Supermarkets benefits from private label offer and family-sized products
Growing interest in health to influence demand
Health-focused product development becoming more sophisticated
Packaging developments focus on convenience and sustainability
Yoghurt and Sour Milk Products in Greece
KEY DATA FINDINGS
Health-driven growth
Kri Kri takes the lead
Consumers appreciate convenience and pricing
Building on healthy image
Key health claims
Trend towards smaller packaging
Other Dairy in Greece
KEY DATA FINDINGS
Repositioning of cottage cheese
FrieslandCampina Hellas stays out in front
Supermarkets remains the dominant channel
Growth limited by health concerns
Potential for innovation
Further advancements in sustainable production practices
Plant-Based Dairy in Greece
KEY DATA FINDINGS
Health-oriented developments contributing to growth
Hellenic Dairies remains clear leader despite share loss
Some supermarkets offering private label plant-based dairy products
Local preferences and global sustainability trends
Focus on health and functional claims
Private label likely to expand in plant-based dairy
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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