Dairy products and alternatives in 2025: The big picture
In 2025, value sales of dairy products and alternatives in Georgia increased, driven primarily by rising unit prices across almost all dairy categories. This price growth reflected higher raw material and production costs, particularly for raw milk and milk powder. However, growth in retail volume terms slowed considerably compared to previous years, as consumers faced sustained price pressure and inflation fatigue, leading to more cautious purchasing behaviour.
Key trends in 2025
Although consumer interest in the health benefits of dairy products is gradually increasing, the trend is not yet fully developed across all categories. The strongest signs are visible in yoghurt, particularly in products positioned around digestive health and wellbeing, such as Parmalat’s Feel Good drinking yoghurt brand from Groupe Danone. Nevertheless, a more prominent driver of consumption is the trend towards snackification and on-the-go formats. Yoghurt, flavoured milk, and chilled desserts are increasingly consumed as convenient snacks or indulgent treats rather than purely as part of traditional mealtimes.
Competitive Landscape
In 2025, Lactalis Groupe remained the leading company in dairy products and alternatives in Georgia, supported by its broad presence across multiple core categories. The company maintained a dominant position in cheese, led by its international brands Président and Galbani, and also held a notable share in butter and spreads, where Président continued to lead. Its portfolio spans soft and hard cheeses, spreadable formats, sour milk products, and a wide range of fresh and shelf-stable dairy offerings, including milk, yoghurt, and chilled snacks.
Channel developments
Small local grocers remained the leading distribution channel for dairy products and alternatives in 2025, although the channel’s value share declined over the year. This shift reflects the steady migration towards modern retail formats, especially supermarkets and convenience stores, which have been expanding their reach and drawing shoppers through better-organised shelves, frequent promotional campaigns, and a broader product selection. While traditional trade continues to dominate in rural and suburban areas, urban consumers are increasingly favouring modern outlets, contributing to the gradual rebalancing of channel shares.
What next for dairy products and alternatives?
Value sales of dairy products and alternatives are set to rise over the forecast period, supported by an expanding range of products and steady demand across both traditional and modern dairy segments. Growth will be particularly evident in categories such as flavoured and drinking yoghurt, chilled snacks, and spreadable cheese, which are expected to perform well in both volume and value terms. Continued investments in new SKUs, flavour innovations, and snack-oriented formats will help sustain value gains. However, persistent cost pressures and volatility in raw material prices may limit stronger volume growth in some categories, especially those more exposed to price-sensitive consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Georgia?
- Which are the leading brands in Dairy Products and Alternatives in Georgia?
- How are products distributed in Dairy Products and Alternatives in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Georgia
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Georgia
KEY DATA FINDINGS
Stable growth sustained despite demographic challenges
Established global brands dominate amid rising competition
Pharmacies dominate distribution while e-commerce gains ground
Steady growth in baby food supported by mixed feeding and convenience trends
Premiumisation balanced with strong value-for-money expectations
Pharmacy chains’ direct sourcing intensifies competition and diversifies supply
Butter and Spreads in Georgia
KEY DATA FINDINGS
Rising prices and shifting supply dynamics shape category performance
Lactalis Groupe maintains leadership while Valio gains momentum
Small local grocers remain dominant while modern trade accelerates through consolidation
Modest growth in butter supported by strong cultural preferences
Slow adoption of health-focused and plant-based alternatives
Premium butter products remain confined to niche demand
Cheese in Georgia
KEY DATA FINDINGS
Traditional cheese varieties and culinary heritage continue to support steady growth
Strong position of Lactalis Groupe reinforced by diverse portfolio and strong brand equity
Growth of modern retail drives changes in distribution while traditional channels remain relevant
Growth driven by product variety but limited by raw milk shortages
Limited health and wellness positioning in a tradition-led market
Cost optimisation and artisanal experimentation shaping innovation
Drinking Milk Products in Georgia
KEY DATA FINDINGS
Rising prices, safety scandals, and shifting demand patterns in drinking milk products
Quality concerns and competitive shifts favour imports and niche positioning
Modern retail expansion strengthens supermarkets while traditional channels remain entrenched
Steady growth in drinking milk products supported by tradition and modern retail expansion
Plant-based milk remains a niche despite growing consumer curiosity
Government initiatives strengthen safety standards and quality assurance
Yoghurt and Sour Milk Products in Georgia
KEY DATA FINDINGS
Price-driven value growth as traditional and modern yoghurt formats sustain category performance
Competitive pricing and distribution reach underpin leadership of Sante GMT Products
Traditional trade dominance persists, but retail consolidation fuels supermarket growth
Innovation in traditional and modern formats sustains long-term growth
Health and functional benefits deepen consumer engagement
Limited development expected for plant-based and lactose-free alternatives
Other Dairy in Georgia
KEY DATA FINDINGS
Cream and fromage frais and quark remain core drivers amid slower growth
Leading positions strengthened by established brands and diversified portfolios
Modern retail expansion reshapes distribution dynamics
Growth sustained by both traditional staples and emerging indulgence segments
Limited health and wellness innovation but opportunities in flavour and format development
Cultural preference for dairy limits development of plant-based alternatives
Plant-Based Dairy in Georgia
Value sales of plant-based dairy remain insignificant in 2025
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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