Dairy products and alternatives in 2025: The big picture
Value sales of dairy products and alternatives are set to rise 2025. Dairy in Finland has faced rising production costs which has led to lower milk volumes and increasing prices across many categories. While many dairy categories are reaching maturity and struggling to generate volume growth, increasing focus is being placed on value-added products with higher unit prices. This shift is helping to drive stronger value growth throughout 2025. As a result, despite ongoing challenges, the dairy products and alternatives is showing relative resilience by achieving positive value growth.
Key trends in 2025
In 2025, dairy products in Finland continue to shift notably toward health, wellness, and sustainability. Finnish consumers increasingly prefer lactose-free and low-fat dairy options, along with products containing no added sugar or sweeteners, which are rapidly entering the market. Plant-based alternatives, often made with locally sourced Nordic superfood oats, are also gaining popularity, attracting not only environmentally conscious and vegan consumers but also health-oriented Finns.
Competitive Landscape
The domestic dairy giant Valio Oyj continues to dairy products and alternatives in Finland in 2025, supported by its extensive product portfolio, trend-driven launches, strong marketing efforts, and broad distribution network. The company’s ability to tailor its offerings to suit Finnish consumer preferences, combined with its pioneering research and innovation, has enabled it to consistently introduce first-of-their-kind dairy products to the market.
Channel developments
In 2025, hypermarkets remained the leading distribution channel for dairy products and alternatives in Finland, although the channel is set to lose share to retail e-commerce.
What next for dairy products and alternatives?
Value sales of dairy products and alternatives are expected to rise over the forecast period. However, traditional categories such as drinking milk will continue to struggle recording volume growth, while dairy products will face increasing competition from plant-based alternatives. To address the challenges of market maturity and already high per capita consumption, companies must drive value sales through innovation and added-value offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Finland?
- Which are the leading brands in Dairy Products and Alternatives in Finland?
- How are products distributed in Dairy Products and Alternatives in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Finland
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Finland
KEY DATA FINDINGS
Rising value sales despite declining birth rates as consumers appreciate convenience
Suomen Nestlé Oy dominates sales, while Valio Oy records the strongest growth
Hypermarkets maintain its lead but lose share to discounters and retail e-commerce
Baby food is projected to grow as parents remain willing to invest in value
Plant-based, fibre-rich, and vegetable baby food is expected to support growth
Growth for retail e-commerce is set to be supported by convenience and curated offerings
Butter and Spreads in Finland
KEY DATA FINDINGS
Value sales of butter and spreads decline as unit prices rise and consumption falls
Valio Oy continues to lead while Flora focuses on a refreshed identity
Hypermarkets continue to lead sales as retail e-commerce gains ground
A mixed outlook expected for butter and spreads amid health trends and rising prices
Value-added health and wellness features are expected to shape product development
Innovations within plant-based products is set to drive ongoing growth
Cheese in Finland
KEY DATA FINDINGS
Sales of cheese remains stable as players focus on premium innovation to drive growth
Dairy giant Valio Oy retain its lead while private label players gain share
Supermarkets lead cheese distribution in 2025, but face rising competition from retail e-commerce and discounters
Cheese sales are set to rise as demand grows for quality, convenience and innovation
Health and wellness trends will continue in cheese, but flavour and texture remain key
Private label cheeses are expected to grow through affordability and innovation
Drinking Milk Products in Finland
KEY DATA FINDINGS
Drinking milk sales decline as consumers shift towards plant-based and shelf-stable alternatives
Valio Oy strengthens its leadership in drinking milk while private label also gain ground
Hypermarkets lead drinking milk distribution, while retail e-commerce gains momentum
Low-level growth is forecast for drinking milk amid rising plant-based competition
Health and wellness benefits are expected to drive new product development in dairy chocolate drinks
Sustainable and ethical drinking milk is set to drive customer loyalty
Yoghurt and Sour Milk Products in Finland
KEY DATA FINDINGS
Heightened health awareness drives sales of yoghurt and sour milk products in 2025
Valio Oyj maintains its leadership while competition from private label ranges rises
Hypermarkets lead sales of yoghurt and sour milk products while retail e-commerce records growth
Modest growth is expected amid rising competition and evolving preferences
Health and wellness is expected to remain a defining trend in yoghurt and sour milk products
Sustainability is set to remain a key focus in yoghurt and sour milk products
Other Dairy in Finland
KEY DATA FINDINGS
Value sales of other dairy rise in 2025, supported by convenience and health trends
Valio Oyj continues to lead other dairy despite rising competition from private label
Hypermarkets maintain the lead in other dairy sales, but retail e-commerce drives growth
Other dairy is set for steady growth, driven by the protein trend and convenience
Health and wellness trends are set to shape product developments within other dairy
Flavour and experience-driven innovation will become essential in other dairy
Plant-Based Dairy in Finland
KEY DATA FINDINGS
Plant-based dairy sees renewed momentum through innovation and retail support
Valio Oy strengthens its leadership and expands its plant-based portfolio
Hypermarkets remain the leading distribution channel while retail e-commerce gains ground
Plant-based dairy sales are set to rise as innovation drives growth over the forecast period
Private label is set to challenge brands as health and quality trends intensify
Sustainability claims are expected to strengthen the appeal of plant-based dairy
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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