Dairy products and alternatives in 2025: The big picture
Retail value sales of dairy products and alternatives are maintaining positive growth in Latvia in 2025, albeit at a lower level of growth than seen in 2024. The majority of dairy products are seen as staples in Latvia, thus supporting baseline demand but also restricting growth prospects due to a level of maturity. In general, dairy has a good reputation in Latvia, with such products perceived as a good source for protein, minerals, vitamins, calcium, and potassium. Indeed, large categories, such as milk, cream, fromage frais (curd), and butter are staple ingredients in local cuisine. It is also noted that butter has recovered from a less-favourable reputation in the historic period and is now seen as a good source of fat. Meanwhile, full fat, fresh cow’s milk remains the most popular milk, with low scope for milk alternatives to progress.
Key trends in 2025
The nutritional value of dairy products is a key trend, especially relating to protein — indeed, daily protein intake is a major topic among consumers, who are becoming more aware of nutrition and healthy diets. For example, this benefits fromage frais. Products with added protein are also attracting attention, such as seen with whey-based sour milk drinks from Smiltene (Smiltenes Piens AS), and desserts from Valio (Valio Oy).
Competitive landscape
Rigas Piena Kombinats AS is the leading player in dairy and alternatives in Latvia, with a strong performance across numerous categories such as butter, cheese, and milk. Its success is supported by its local production base and strong marketing. However, private label is on the rise across categories, due to such products offering good quality for affordable prices.
Channel developments
Supermarkets remains the most important channel for dairy and alternatives in Latvia, thanks to the popularity of retailers such as Maxima Latvija SIA, Top! (part of the Maxima Latvija group), and Rimi Latvia SIA, all of which offer private label lines. These retailers have very well-established chains of supermarkets, alongside convenience stores. In addition, supermarkets have well elaborated freezing and chilling facilities, which are key to keeping dairy fresh — especially as consumers in Latvia are generally uninterested in shelf stable dairy.
What next for dairy products and alternatives?
Value sales of dairy products and alternatives will maintain positive growth over the forecast period, albeit at low levels as price will remain an important factor.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Latvia?
- Which are the leading brands in Dairy Products and Alternatives in Latvia?
- How are products distributed in Dairy Products and Alternatives in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Latvia
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Latvia
KEY DATA FINDINGS
Baby food sales fall into a slump, due to decline seen in birth rates in the country
Nutricia maintains lead thanks to its popular Aptamil, Tutteli, and Milupa brands
Supermarkets maintains leading channel place, while retail e-commerce continues to grow its share
A return to low positive growth expected, driven by baseline demand
Health and wellness trends will drive innovation in baby food
Specialised products will continue to attract attention, albeit remaining niche
Butter and Spreads in Latvia
KEY DATA FINDINGS
Butter and spreads sees healthy growth thanks to revived reputation of butter
Tukuma Piens maintains lead thanks to longstanding reputation in butter
Supermarkets maintain strong relevance for sales of butter and spreads
Small positive sales expected to continue, due to popularity of butter
Health and nutrition awareness will continue to drive trends
Potential innovations to be seen in butter, in order to enhance sales in a mature market
Cheese in Latvia
KEY DATA FINDINGS
Cheese maintains popularity for cooking and as a snacking option
Rigas maintains company lead, while private label Rimi shows strong growth
Supermarkets maintain strong relevance for sales of cheese
Slightly negative value sales expected, with baseline demand balanced against price-sensitivity
Cheese will continue to prove popular as a party snack, creating opportunities for new cheese options
Cheese players will aim to differentiate their products over the forecast period
Drinking Milk Products in Latvia
KEY DATA FINDINGS
Positive growth for drinking milk products, driven by full fat fresh milk
Rigas maintains its lead thanks to strong brand reputation of Limbazu Piens
Supermarkets maintain strong relevance for sales of drinking milk products
Drinking milk products will maintain low, positive, value sales, supported by baseline demand for full fat fresh milk
Full fat fresh milk will remain popular, being perceived as healthier and natural
Plant-based milk may pose some threat to cow’s milk over the forecast period
Yoghurt and Sour Milk Products in Latvia
KEY DATA FINDINGS
Sales remain positive thanks to healthy image of such products, especially sour milk products
Tukuma Piens maintains its lead thanks to popularity of Baltais brand
Supermarkets maintain strong relevance for sales of yoghurt and sour milk products
Positive and relatively stable sales expected to continue, thanks to healthy image of key products
Health and wellness trends will be the major drivers of the category over the coming years
Local producers set to maintain their lead
Other Dairy in Latvia
KEY DATA FINDINGS
Value sales of other dairy enjoy positive growth, driven by cream and fromage frais
Tukuma Piens maintains its lead, thanks to popularity of its Baltais brand
Supermarkets maintain strong relevance for sales of other dairy
Positive sales set to continue, thanks to popularity of cream and fromage frais
Health and wellness trends will drive innovation and sales
Brands will leverage social media to promote their products
Plant-Based Dairy in Latvia
KEY DATA FINDINGS
Plant-based dairy is seeing the strongest growth across dairy and alternatives, albeit with somewhat limited potential
Alpro maintains lead thanks to popularity and well-known image of its namesake brand
Supermarkets maintain strong relevance for sales of plant-based dairy
Plant-based dairy will maintain positive growth, albeit at slowing rates due to consumer base reaching its potential
Consumer base will remain limited to those who are lactose intolerant and those who avoid animal-based products for ethical reasons
Plant-based dairy follows trends in traditional dairy
The following categories and subcategories are included:
Dairy Products and Alternatives
-
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
-
-
- Butter
- Cooking Fats
- Margarine and Spreads
-
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
-
-
- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
-
-
-
- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
-
- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
-
- Goat Milk
-
- Powder Milk
-
-
- Sour Milk Products
-
- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
-
-
- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
-
-
- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
-
- Cream
-
- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
-
-
-
-
- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!