Dairy products and alternatives in 2025: The big picture
Retail current value sales of dairy products and alternatives in Slovenia are expected to continue to increase strongly over 2025, driven by strong performances in several key categories. Cheese is set to see the highest retail current value sales and growth, supported by moderate price increases, strong demand for locally sourced products and a widening variety.
Key trends in 2025
Snacking-orientated dairy formats have gained traction, particularly in yoghurt and sour milk products, where retail value sales growth has been driven by launches of portable, high-protein items, such as Mu protein yoghurts and Ego in-a-pot products. These products cater to busy urban consumers looking for quick yet nutritious meal replacements, often doubling as functional snacks.
Competitive Landscape
Ljubljanske Mlekarne (GBO Groupe Lactalis) is expected to remain the leading player in dairy products and alternatives over 2025, with only a marginal drop in retail value share in an increasingly competitive landscape. Groupe Lactalis operates in Slovenia primarily through Ljubljanske Mlekarne, as well as through its Dukat brand (NBO Dukat S). Ljubljanske Mlekarne is the country’s largest dairy processor, with a diverse portfolio that includes Mu and Ego yoghurts, Alpsko Mleko fresh and UHT milk, and Jošt cheese. These are leaders or among the leaders in their respective categories, supported by strong distribution across modern grocery channels and with a reputation for consistent quality.
Channel developments
Supermarkets is expected to remain the leading distribution channel for dairy products and alternatives in 2025, despite a gradual ongoing downturn in retail value share amidst a slow shift in shopping patterns. Supermarkets leads largely due to the wide range, especially a strong presence and competitive pricing of private label dairy products, which appeal to cost-conscious shoppers. The combination of aggressive private label strategies and the breadth of choice helps supermarkets lead, even as other channels slowly gain ground.
What next for dairy products and alternatives?
Retail value (constant 2025 prices) sales of dairy products and alternatives in Slovenia are projected to grow at a good rate over the forecast period. Key drivers of growth are expected to include core dairy categories, such as cheese, yoghurt and butter, alongside emerging ones like plant-based dairy, which, although small in absolute retail value sales terms, is expanding at a faster pace than some traditional categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Slovenia?
- Which are the leading brands in Dairy Products and Alternatives in Slovenia?
- How are products distributed in Dairy Products and Alternatives in Slovenia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Slovenia
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Slovenia
KEY DATA FINDINGS
Innovation and premiumisation help prepared baby food to post the highest retail value growth
Lino’s strength keeps Podravka ahead of the field
Hypermarkets leverages broad assortments and value-orientated positioning to gain retail value share
Key trends to maintain retail value growth despite a low birth rate
Health and wellness to increasingly influence new launches and marketing
Legislation for baby food tightens
Butter and Spreads in Slovenia
KEY DATA FINDINGS
Butter enjoys less processed and premium positioning and wide use to lead the category
Pomurske Mlekarne invests to gain ground in butter and spreads
Large selections and promotions underpin hypermarkets’ popularity
Slovenian dairies to gain from the growing interest in local products
Spreads offer scope for functional positioning
Seasonal baking and at-home cooking to provide growth opportunities for butter and spreads
Cheese in Slovenia
KEY DATA FINDINGS
Diverse and growing offer increases category appeal
A wide, added-value local offer maintains the strong appeal of Ljubljanske Mlekarne’s products
Direct selling is a nascent but dynamic channel for cheese
Local origin and quality to remain growth drivers
Growing focus on improved nutritional composition
Manufacturers to cater to consumer taste preferences and dietary needs
Drinking Milk Products in Slovenia
KEY DATA FINDINGS
Flavoured milk drinks benefits from a combination of indulgence and health-orientated components
Extensive production, a wide portfolio and strong local relationships keep Ljubljanske Mlekarne on top
Large modern grocery retailers benefit from convenience and pricing advantages
Increasingly dynamic category emerging in line with health, quality and lifestyle trends
Targeted innovation to drive new product developments
Health and wellness offer to broaden to cater to an increasingly sophisticated consumer base
Yoghurt and Sour Milk Products in Slovenia
KEY DATA FINDINGS
Kefir is a key engine of development and growth
Ljubljanske Mlekarne leads a highly competitive field with a strong and innovative portfolio
Large modern grocery retailers dominate but e-commerce continues to emerge
Upward trajectory in retail volume and value sales
Modern wellness trends to spur innovation
Plain yoghurt to leverage steady demand and versatility
Other Dairy in Slovenia
KEY DATA FINDINGS
Functionality and indulgence add dynamism to chilled snacks and dairy desserts
Mlekarna Celeia promotes a wide range of cream products and authenticity to win over local consumers
Large modern grocery retailers dominate the distribution landscape
Sustained demand for popular other dairy types
Texture and taste to remain key sales drivers
Innovation to play a role in the development of other dairy
Plant-Based Dairy in Slovenia
KEY DATA FINDINGS
Innovation in flavours, textures and fortification enhance the appeal of plant-based yoghurt
Boom Box continues to gain momentum and retail value share fast
Broad ranges, convenience and price promotions favour large modern grocery retailers
Plant-based dairy to tap into health, sustainability and dietary trends
Better for you positioning to enhance the appeal of “other” plant-based milk
Barista-style trend and fortification to foster the use of milk alternatives
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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