Dairy products and alternatives in 2025: The big picture
Value sales of dairy products and alternatives rose in 2025, supported by Ghana’s growing urban population, evolving dietary habits, and the expansion of its middle-income segment. Over the past decade, consumer exposure to international food culture through media and travel has reshaped preferences, making dairy a more prominent part of the everyday diet. Milk, yoghurt, butter, and cheese all saw steady uptake, reflecting both the influence of global consumption trends and the greater availability of dairy products across modern retail outlets.
Key trends in 2025
Many dairy producers are shifting to smaller sachets or low-cost pouches, especially for powdered milk and yoghurt, to meet the needs of low-income consumers and also to reduce cost and price of the product to stay competitive. Competitiveness in the market has informed manufacturers to use brighter, more informative packaging that highlights nutrition, freshness, or local origin for their products to standout in shelves. Nestlé Ghana Ltd. has unveiled its newly redesigned packaging for Nido if February 2025. The new package came with a visually appealing look and an easier to recycle plastic.
Competitive Landscape
Competition in Ghana’s dairy market intensified further in 2025 as both global and regional brands vied for consumer attention. Nestlé Ghana Ltd. remained a dominant player, with long-established products such as Ideal milk and Nido milk powder entrenched as household staples across the country. These brands benefit from broad nationwide distribution, stretching from modern supermarkets in Accra to small corner shops and pharmacies in rural areas. Nestlé’s reputation for reliability and strong marketing support has helped sustain consumer trust, even as inflationary pressures made premium products less affordable for many households.
Channel developments
Traditional grocery stores and supermarkets remained the leading distribution channels for dairy products in Ghana in 2025. Small grocery outlets, found in virtually every community, play a particularly important role by providing daily-use dairy items in small and affordable sizes, making them accessible to lower-income consumers. While these outlets often lack refrigeration facilities – limiting their ability to stock fresh milk or yoghurts – they continue to serve as the most reliable point of access for essentials like milk powder, margarine, and evaporated milk.
What next for dairy products and alternatives?
Value sales of dairy products and alternatives are set to continue rising over the forecast period, supported by Ghana’s expanding middle class, greater health consciousness, and improvements in retail infrastructure. Consumers are showing increasing interest in fresh and fortified dairy options such as low-fat milk, probiotic yoghurt, and lactose-free variants, creating opportunities for both local and international producers to diversify their portfolios. Cheese, still under-consumed in Ghana, also presents untapped potential, particularly as Westernised diets gain traction in urban areas.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Ghana report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Ghana?
- Which are the leading brands in Dairy Products and Alternatives in Ghana?
- How are products distributed in Dairy Products and Alternatives in Ghana?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ghana?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Ghana
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Key Data Findings
2025 Developments
Exclusive breastfeeding campaigns slow demand for infant formula
Nestlé maintained leadership while new entrants pushed affordability
Supermarkets expanded reach while mother care shops grew most dynamically
Prospects and Opportunities
Local production offers opportunities to reduce import dependency
Rising health awareness supports demand for fortified and organic options
Sustainability and plant-based innovations emerge as a future niche
Category Data
Key Data Findings
2025 Developments
Dairy sales increased in 2025, but affordability shaped consumer choices
Nestlé maintained leadership, while competition intensified
Informal retail dominated dairy distribution
Prospects and Opportunities
Sales of dairy are expected to rise over the forecast period
Health and wellness to drive product diversification
Modern retail and cold chain expansion will open new opportunities
Category Data
Key Data Findings
2025 Developments
Rising health awareness fuels growth in plant-based dairy
Gentle Giants led the category, while WhatIF Foods drove dynamism
Supermarkets dominate distribution, while e-commerce emerges as a growth channel
Prospects and Opportunities
Sales of plant-based dairy are expected to rise over the forecast period
Health and wellness positioning will remain central to product development
Sustainability and local sourcing will shape the next phase of growth
Category Data
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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