Consumer electronics in 2025: The big picture
In 2025, consumer electronics in France navigated a challenging environment, driven by three key trends: the lingering effects of the post-pandemic consumption boom, macroeconomic factors, and price positioning. The surge in sales during lockdown periods led to elevated ownership levels and extended product lifecycles, contributing to ongoing volume pressures. This trend was important in 2025 because it indicated a saturation point in the market, where consumers were less inclined to make new purchases due to the recent influx of devices. Major innovations were also lacking, failing to reignite consumer enthusiasm and driving significant purchase intent, which further dampened demand. Macroeconomic factors, including the consequences of inflation that peaked in late 2023 and early 2024, continued to shape consumer sentiment. The broader economic landscape remained fragile, with slowing industrial activity and persistent uncertainty undermining household confidence. The risk of new price disruptions linked to unresolved US tariff discussions added an additional layer of volatility. These economic conditions were crucial because they constrained consumer purchasing power and led to a cautious approach to discretionary spending on consumer electronics, particularly since late 2022. Players adopted a cautious stance on investment in innovation, and early applications of AI features failed to generate strong commercial impact, reflecting the market's sensitivity to economic pressures.
2025 key trends
Intensified competition in a weak market prompted selective price reductions as manufacturers and retailers fought to maintain share. This trend was significant because it demonstrated the competitive dynamics and the need for strategic pricing to attract and retain customers. Despite these challenges, premiumisation remained the primary driver of growth. Local consumers became more discerning, recognising the specific value of high-quality products with longer lifecycles and advanced features. Smartphones, computers, and tablets benefited from this shift, with higher-value models increasingly cannibalising lower-end segments. Wearable electronics and wireless headphones also saw a similar pattern, as consumers upgraded to premium versions after initial purchases of more affordable options. This trend was vital because it showed that even in a constrained market, there was a willingness to invest in quality, driving value growth and brand loyalty.
Competitive landscape
The competitive landscape of consumer electronics continued to be characterised by ongoing polarisation in 2025, reflecting trends observed in recent years. At the high end, premium player Apple France SARL maintained its overall leading position, supported by smartphones, wireless headphones, and smart wearables. Apple further solidified its leadership by experiencing the lowest retail volume decline in desktops, due to the strong performance of its Mac brand. The competitive environment intensified, with multiple players, including second-ranked Samsung Electronics France, targeting the premium segment with increasingly sophisticated offerings. Samsung pursued a premiumisation strategy across its product portfolio, aiming to challenge Apple in high-end smartphones, but Apple overtook Samsung in this category to claim the top spot, although they remained closely matched in retail volume share.
Channel developments
E-commerce continued to lead the distribution of consumer electronics in 2025, remaining particularly popular among younger, tech-savvy consumers and value-driven shoppers seeking competitive prices through online marketplaces. Leading retailers capitalised on an omnichannel strategy, combining in-store expertise and product trials with online purchases, which enhanced the consumer experience and provided reassurance through trusted transactions. Click and collect was a crucial component, offering convenience and supporting foot traffic and engagement. Marketplaces played a significant role in maintaining promotional intensity, which was vital for driving sales in a challenging economic environment.
What next for consumer electronics?
Despite the challenges of recent years and the relatively subdued performance of 2024-2025, consumer electronics in France is expected to rebound from 2026/2027 onwards, returning to positive growth over the forecast period. This recovery will be driven by several key factors. Firstly, replacement cycles for products purchased during the pandemic will gain momentum, as consumers and businesses alike look to upgrade their outdated devices, including IT equipment, making investments in new technologies. Additionally, Microsoft’s forthcoming discontinuation of Windows 10 support and the gradual rollout of AI-driven enhancements across laptops, tablets, and eventually smartphones will likely stimulate consumer demand. These technological advancements will attract both professional buyers and tech-savvy consumers, who are likely to prioritise high-quality and innovative products.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in France
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in France
KEY DATA FINDINGS
Further declines in 2025, but tablets remains dynamic
Peripherals experiences mixed trends, with gaming segment offering potential
Asus and Apple record dynamic performances, while Samsung sees a revival
More positive outlook but category will struggle to recover over forecast period
Players will aim to drive value growth over the forecast period
Despite e-commerce dominance, omnichannel strategy will remain important
In-Car Entertainment in France
KEY DATA FINDINGS
Downward trend for in-car entertainment continues, due to ongoing competition from multifunctional smartphones and integrated systems
TomTom and Pioneer maintain lead, as competition is sluggish in low-demand category
Specialist auto and audio retailers remain go-to destinations
Further declines as consumers rely on smartphones and built-in entertainment solutions
Car ownership faces certain challenges over the forecast period
Players set to increasingly focus on built-in systems for car manufacturers
Home Audio and Cinema in France
KEY DATA FINDINGS
Overall decline for home audio and cinema amid economic pressures
Audio enthusiasts continue to drive premiumisation
Retailers adapt to decreasing sales with promotional bundles
Despite further declines, soundbars offers some growth potential
Smart objects and IoT will be category's main growth driver in the long term
Declining demand will shape future strategies of both retailers and brands
Home Video in France
KEY DATA FINDINGS
Mixed performance fuelled by maturity and longer replacement cycles
Ongoing premiumisation remains a major value driver for leading players
Retailers adapt during difficult economic period
OLED TVs to remain expensive niche but will be a key trigger for value growth
Omnichannel strategy essential to reach wider target audience
Potential for home video to face threat from second-hand market
Wireless Headphones in France
KEY DATA FINDINGS
Fairly stable performance for wireless headphones amid changing dynamics
Apple retains lead, but competition remains dynamic
Retail dynamics: Clear segmentation emerges
TWS earbuds to further mature due to limited innovation and high penetration rate
Premium headbands and earphones offer potential value growth
Second-hand trends could also emerge in wireless headphones
Imaging Devices in France
KEY DATA FINDINGS
Ongoing challenges for imaging devices in 2025 with negative performance
Source of growth from amateur enthusiasts starts to fade
Canon, Sony and GoPro remain most popular brands overall
Shrinking category will lead to further consolidation in competitive landscape
Still some potential for niche areas of imaging devices
E-commerce and specialists to dominate distribution
Mobile Phones in France
KEY DATA FINDINGS
Improving retail volume sales following previous year’s decline
Apple gains category leadership from Samsung in 2025
E-commerce dominates but the second-hand market offers competition
Stable outlook to be driven by smartphones and replacement purchases
Leading players to benefit from strong consumer loyalty
Retailers will need to adjust strategies to align with market dynamics
Portable Players in France
KEY DATA FINDINGS
Portable players continues to struggle, but wireless speakers remains highlight
Brands offering wireless speakers lead competitive landscape
E commerce gains further ground with convenience and competitive prices
Smart speakers will help drive future growth
E-readers will be only other format of portable players left in local market
Future channel development with online sales set to further rise
Wearable Electronics in France
KEY DATA FINDINGS
Flat sales but smart wearables continues to drive overall demand
Apple leads, Garmin strengthens focus on sports, while others innovate for share gain
A focus on diversified distribution strategies
Continued growth across multiple demand drivers
Category polarisation expected to intensify
Second-hand market presents future opportunity for consumers
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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