Consumer electronics in 2025: The big picture
Volume sales of consumer electronics are set to rise in Indonesia in 2025, supported by a combination of technological innovation, rising digital adoption, and expanding accessibility across both urban and rural areas. Growth is expected to be particularly strong in categories such as wearable electronics, wireless headphones, and portable players, where advances in artificial intelligence (AI) and smart home integration are enhancing product functionality and consumer appeal.
2025 key trends
Artificial intelligence (AI) and digital integration have become defining forces across Indonesia’s consumer electronics landscape. AI-powered features are now standard in wearables, smartphones, televisions, and even audio devices, delivering personalised health insights, real-time coaching, predictive analytics, and adaptive performance. Smart home integration is also gaining traction, with devices increasingly designed to work seamlessly within connected ecosystems. This trend is particularly evident in categories such as smartwatches, wireless headphones, and smart TVs, where AI-driven enhancements and interoperability are elevating user experiences and driving demand amongst tech-savvy consumers. As digital infrastructure and 5G networks expand, the adoption of smart, AI-enabled devices is expected to accelerate further, supporting more sophisticated and connected lifestyles.
Competitive landscape
Xiaomi Corp is expected to be the leading company within consumer electronics overall in 2025. The company’s broad portfolio, spanning smartphones, wearable electronics, and wireless headphones, has enabled it to capture a wide demographic, particularly through its focus on affordability, product variety, and digital integration. Xiaomi’s leadership is reinforced by its strong presence in fast-growing categories such as smart wearables and True Wireless Stereo (TWS) earbuds, where it leads with products such as the Mi Band and Redmi AirDots. The company’s strategy of combining advanced features, long battery life, and seamless connectivity at competitive prices has resonated with Indonesia’s increasingly value-conscious and tech-savvy consumers.
Channel developments
Appliances and electronics specialists is set to be the leading distribution channel within consumer electronics overall in 2025, though the channel’s volume share is set to fall during the year. This channel’s dominance is underpinned by its strong presence in high-value categories such as LCD TVs, smartphones, laptops, and home audio systems. Consumers continue to value the ability to physically inspect, compare, and test products in-store, especially for big-ticket items such as televisions and smartphones, where screen quality, sound, and device feel are important purchase drivers.
What next for consumer electronics?
Volume sales of consumer electronics are set to rise in Indonesia over the forecast period as the market benefits from the rapid integration of artificial intelligence and digital connectivity across key categories. AI-powered features are becoming standard in smartphones, LCD TVs, and wearables, enabling personalised health insights, adaptive content recommendations, and smarter device management. In smartphones, AI is enhancing photography, productivity, and device security, while in LCD TVs, it is driving improvements in picture quality, voice control, and smart home integration. Wearables are evolving into holistic health companions, offering real-time coaching and predictive analytics. The expansion of 5G networks and improved digital infrastructure will further support the adoption of these technologies, making advanced digital experiences accessible to a broader segment of the population, including those in rural areas and secondary cities.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Indonesia
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in Indonesia
KEY DATA FINDINGS
Laptops sees growth amid flat overall category performance
Asus continues to lead in computers and peripherals
Competitive pricing continues to drive growth of retail e-commerce
Growth continues to be driven by laptops as consumer lifestyles evolve
AI fuels product innovations in computers and peripherals
Premiumisation and performance improvements will be key innovations
In-Car Entertainment in Indonesia
KEY DATA FINDINGS
Built-in systems continue to compete with the category
Pioneer continues to lead in a shrinking market
Retail e-commerce sees slight growth in a declining category
Ongoing decline in demand for in-car entertainment category
Convenience from built-in products reduces attractiveness of aftermarket products
Innovation focused on premium segments and niche demand
Home Audio and Cinema in Indonesia
KEY DATA FINDINGS
Speakers sees growth amidst declining categories
Polytron leads through affordability and local relevance
Offline retail remains key for in home audio as consumers like to test sound quality
Affordability and consumer awareness expected to shape the market outlook
Soundbars lead in product innovation
Increasing demand for smarter and more immersive audio products
Home Video in Indonesia
KEY DATA FINDINGS
LCD TVs continue to drive growth through affordability
Stiff competition arising from Chinese brands
Appliances and electronics specialists remains the leading channel
Expanding middle class fuels demand for wide-screen smart TVs
Increase in demand for smart features redefines home viewing experience
Value-driven innovation accelerates as Chinese brands intensify competition
Wireless Headphones in Indonesia
KEY DATA FINDINGS
TWS earbuds leads in volume growth
Xiaomi leads the wireless headphones market with value-driven TWS offerings
Retail e-commerce continues to grow
TWS earbuds driving volume growth for wireless headphones
ANC and smart features elevate user experience
Lifestyle integration and durability expand use occasions
Imaging Devices in Indonesia
KEY DATA FINDINGS
Smartphones continue to hamper the growth for imaging devices
Canon maintains leadership through flagship innovation
Physical retail stores remain key for consumers
Entry-level cameras cushion market decline
AI and hybrid imaging drive innovation
Innovation driven by content creators boosts niche digital camcorder demand
Mobile Phones in Indonesia
KEY DATA FINDINGS
Volume growth driven by more affordable brands
Transsion Holdings leads as Chinese brands reshape Indonesia’s smartphone market
Offline retail remains dominant as consumers prioritise in-store experience
Volume growth is expected to be driven by affordability, connectivity and digital integration
Technology and value fuel demand for entry-level smartphones
AI integration expected to be the key for product innovations
Portable Players in Indonesia
KEY DATA FINDINGS
Wireless speakers drive growth for portable players
Leading players maintain leadership amid rising competition from more affordable alternatives
Convenience and value driving e-commerce
Wireless speakers to see continued growth over the forecast period
Smart features gain ground in evolving speakers market
Streaming culture and smart integration fuel innovation in wireless speakers
Wearable Electronics in Indonesia
KEY DATA FINDINGS
Rising health awareness fuels demand for wearable electronics
Xiaomi maintains leadership in competitive wearable electronics market
Promotions continue to drive retail e-commerce growth
Health and lifestyle trends drive continued growth in wearable electronics
AI and sensor innovation enhance personalisation and health monitoring
Opportunities for next-generation wearables
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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