Consumer Electronics in Argentina

July 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Argentina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Argentina?
  • Which are the leading brands in Argentina?
  • How are products distributed in Argentina?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Argentina

Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in Argentina

KEY DATA FINDINGS

Economic turmoil and import recovery shapes computers and peripherals in Argentina
Hewlett-Packard Argentina SRL leads while second-placed Lenovo SA records strong growth
Specialist retailers dominate sales of computer and peripherals while retail e-commerce gains ground
Laptop growth is not set to be strong enough to offset an overall decline
Continuous ink system printers gain ground in Argentina as laser models lose share
Portability trends and gaming innovation will drive a shift from desktops to laptops
Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 16 Sales of Computers by Category: Business Volume 2020-2025
Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

In-Car Entertainment in Argentina

KEY DATA FINDINGS

All categories record a decline as substitutes and economic pressures impact sales
Movilson leads in-car entertainment despite rising competition from Garmin and low-cost Imports
Retail e-commerce increases its share within in-car entertainment
In-car entertainment is set for continued decline amid the rise of portable substitutes
Screenless dash media players may find opportunities in low-income segments
Sales of GPS devices are set to become negligible as smartphone navigation dominates
Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

Home Audio and Cinema in Argentina

KEY DATA FINDINGS

Home audio and cinema struggles as portability and economic pressures drive a decline
Philips Argentina SA maintains its lead in home audio and cinema despite intensifying competition
Appliances and electronics specialists remain the most popular distribution channel
Home audio and cinema sales are set to decline despite economic recovery
Streaming services will have a mixed impact on home audio and cinema
Soundbars stand out as an opportunity in a declining home audio and cinema market
Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

Home Video in Argentina

KEY DATA FINDINGS

Home video records an ongoing decline amid economic pressures in Argentina
Newsan SA retains its lead while Philips is strong within LCD TVs
Financing alternatives boosts share for electronics and appliances specialists
Home video is expected to record growth, boosted by economic recovery and the World Cup
Technology and screen size will drive television sales over the forecast period
Financing alternatives are set to boost TV sales amid economic recovery
Table 53 Sales of Home Video by Category: Volume 2020-2025
Table 54 Sales of Home Video by Category: Value 2020-2025
Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

Wireless Headphones in Argentina

KEY DATA FINDINGS

TWS earbuds drives wireless headphones to record double-digit volume growth
Volume share is led by low-price brands Noganet and Xiaomi lead
Retail e-commerce continues to lead wireless headphone distribution in Argentina
TWS earbuds and the import-friendly environment are set to drive volume growth
Lifestyle shifts and wearable technology is expected to boost growth for TWS earbuds
TWS will remain the focus of innovation in wireless headphones
Table 66 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 67 Sales of Wireless Headphones by Category: Value 2020-2025
Table 68 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 69 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 71 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 72 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 73 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 74 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 75 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

Imaging Devices in Argentina

KEY DATA FINDINGS

Smartphones continue to challenge sales of imagine devices in Argentina
Sony Argentina SA and GoPro Inc lead digital cameras and digital camcorders, respectively
Appliances and electronics specialists lead sales, offering consumers specialised advice
Imaging devices are forecast to decline, despite an improved economic outlook
Digital cameras are set to decline in volume but sustain value through niche demand
Action cameras are expected to soften the fall within imaging devices
Table 77 Sales of Imaging Devices by Category: Volume 2020-2025
Table 78 Sales of Imaging Devices by Category: Value 2020-2025
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 80 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 83 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 85 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

Mobile Phones in Argentina

KEY DATA FINDINGS

Smartphones lead the solid rebound for mobile phone in 2025
Motorola narrows the gap with Samsung as competition intensifies in smartphones
Appliances and electronics specialists lead sales, however, smuggling impacts overall demand
New regulatory scenarios will boost imports, however, volume sales will face challenges
Underdeveloped infrastructure will continue to halt the 5G smartphone expansion
Smartphones with NFC chips are set to benefit from new technology in SUBE travelcards
Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
Table 89 Sales of Mobile Phones by Category: Value 2020-2025
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

Portable Players in Argentina

KEY DATA FINDINGS

Wireless speakers drive growth in portable players in Argentina
Music Co SA continues to consolidate its leadership, offering leading brand JBL
Appliances and electronics specialist increase its share, supported by financing options
Wireless speakers is set to drive growth for portable players over the forecast period
Smart wearables is the latest threat to sales of portable multimedia players
E-readers will remain a niche category in Argentina amid limited local innovation
Table 101 Sales of Portable Players by Category: Volume 2020-2025
Table 102 Sales of Portable Players by Category: Value 2020-2025
Table 103 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 104 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 106 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 107 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 108 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 109 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

Wearable Electronics in Argentina

KEY DATA FINDINGS

A strong recovery in 2025 is driven by activity wearables and smart wearables
Solnik SA leads with Xiaomi while Emp Electronics SA gains ground with Noganet
Appliances and electronics specialists share distribution with retail e-commerce and other non-grocery retailers
Strong import conditions and lifestyle shifts will drive growth in wearable electronics
Engagement in sports and rising consumers awareness is expected to boost sales
Aspirational drivers are set to impact sales of smartwatches over the forecast period
Table 112 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 113 Sales of Wearable Electronics by Category: Value 2020-2025
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
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The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

See all of our definitions
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This report originates from Passport, our Consumer Electronics research and analysis database.

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