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Consumer electronics in 2025: The big picture
Retail volume sales of consumer electronics in Canada are set to record slight growth in 2025. Key product areas driving growth include smartphones, wireless headphones and wearable technology, with innovation and advanced technology encouraging sales. However, growth in 2025 is being challenged by reduced disposable income, inflationary pressures, and uncertainty stemming from a potential trade war with the United States.
2025 key trends
AI has evolved from a standalone technology into a core driver of transformation across nearly every innovation in consumer electronics. Generative AI, which creates new content such as text, images, audio, and video based on learned patterns, has been a major factor behind AI’s rapid growth. Additionally, advancements in AI are reshaping how consumers interact with their devices, making experiences more intuitive and personalised.
Competitive landscape
Apple Inc continues to be the leading company in Canada’s consumer electronics industry in 2025, although its market share is expected to decline slightly. The company offers a broad product range including Mac computers, iPads, Beats and AirPods wireless headphones, and iPhones, maintaining strong positions in computers and peripherals, wireless headphones, and mobile phones. Samsung Electronics Canada Inc holds second place, followed by Sony of Canada Ltd in third. However, all three top players are projected to lose share in 2025.
Channel developments
In 2025, retail e-commerce will remain the leading distribution channel for consumer electronics in Canada, with a substantial volume share of over 60%. The channel is set to record an uplift in share compared to 2024, underscoring the continued shift in consumer purchasing behaviour towards online platforms. The convenience of shopping from home, wide product selection, competitive pricing, and improved digital customer experiences have all contributed to the sustained dominance of retail e-commerce.
What next for consumer electronics?
Volume sales of consumer electronics in Canada are expected to rise gradually over the forecast period, provided the Bank of Canada succeeds in maintaining inflation near its target of 2%. Growth is expected to be driven by consumer demand for cost-effective, easy-to-use, and high-performance premium devices, which will continue to attract buyers despite economic challenges.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Canada
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
Summary 1 Research Sources
Computers and Peripherals in Canada
KEY DATA FINDINGS
Computers and peripherals faces a downturn despite the ongoing shift to portable devices
Apple Canada Inc retains its lead while improving its share in 2025
Improvements in websites supports ongoing growth for retail e-commerce
Growth prospects for computers and peripherals are driven by remote work, AI, and gaming
Technological advances in AI, quantum computing, and semiconductors are expected to transform the market
Connectivity, memory and storage are set to experience significant upgrades
Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 16 Sales of Computers by Category: Business Volume 2020-2025
Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
In-Car Entertainment in Canada
KEY DATA FINDINGS
In-car entertainment continues to decline amid automotive tech integration
Garmin Ltd expands its lead, becoming the most dynamic player in 2025
Offline channels lead, however, retail e-commerce is gaining ground
In-car entertainment sales are expected to decline further amid economic pressures and manufacturing improvements
Perceptual sound rendering is set to elevate in-car audio across the forecast period
Voice control and connectivity innovations are set to shape the future of in-car entertainment
Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
Home Audio and Cinema in Canada
KEY DATA FINDINGS
Home audio and cinema faces challenges as Smart TVs negatively impact demand
Sony of Canada Ltd leads a highly concentrated competitive landscape
Retail e-commerce leads distribution in home audio and cinema, however in-store remains relevant
Home audio and cinema sales are projected to decline amid changing lifestyles and tech integration
AI and projection technologies are expected to drive innovation in home cinema
Sustainability is set to become a key focus in home cinema innovation
Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
Home Video in Canada
KEY DATA FINDINGS
Demand for picture quality and screen size is shaping consumer preferences in home video
Traditional brands focus on quality and innovation, while Chinese players compete on price
Retail e-commerce leads home video while in-store experiences remain relevant
Home video volume sales are expected to rise, driven by steady technological enhancements
Hisense and TCL are set to expand their presence as the Canadian television market evolves
AI integration is expected to become standard in next-generation TVs
Table 53 Sales of Home Video by Category: Volume 2020-2025
Table 54 Sales of Home Video by Category: Value 2020-2025
Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
Wireless Headphones in Canada
KEY DATA FINDINGS
Growth for wireless headphones is driven by innovation and high-performance features
Apple Canda leads sales while Soundcore from Anker Innovations Technology Co continues to gain ground
Retail e-commerce remains the leading and fastest-growing distribution channel
Stable long-term outlook with stronger gains after 2026
Sports and wellness trends fuel demand for activity-ready headphones
Premiumisation drives innovation and competition across price tiers
Table 66 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 67 Sales of Wireless Headphones by Category: Value 2020-2025
Table 68 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 69 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 71 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 72 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 73 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 74 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 75 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
Imaging Devices in Canada
KEY DATA FINDINGS
Retail volume declines amid the rising use of smartphones in Canada
Canon Canada Inc maintains its lead in imaging devices, as GoPro shows resilience
Retail e-commerce strengthens its lead while Best Buy expands its footprint
High quality smartphone cameras will continue to challenge forecast sales of imaging devices
Enhanced autofocus systems are set to be a rising trend over the forecast period
Adapting to niche demands will be key to competing in a declining market
Table 77 Sales of Imaging Devices by Category: Volume 2020-2025
Table 78 Sales of Imaging Devices by Category: Value 2020-2025
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 80 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 83 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 85 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
Mobile Phones in Canada
KEY DATA FINDINGS
Mobile phone sales in Canada rise amid growing smartphone adoption
Apple Canada and Samsung Electronics Canada lead, while the share of others expands
Retail e-commerce leads mobile phone sales, while in-store retail gains ground in 2025
Mobile phone sales are set to rise, driven by demand for smartphones and expanding network coverage
AI improvements will continue to lead innovations within smartphones
Sustainability within mobile phones will continue to rise over the forecast period
Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
Table 89 Sales of Mobile Phones by Category: Value 2020-2025
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
Portable Players in Canada
KEY DATA FINDINGS
Portable players record positive growth, driven by wireless innovation and audio streaming trends
A low barrier to entry and a wide variety of brands shapes the competitive landscape
Improvements in retail e-commerce and in-store promotions boost sales
Portable player sales are set to grow, supported by lifestyle trends and wireless innovation
Solar powered Bluetooth speakers are set to gain ground over the forecast period
AI and high-resolution audio technology will drive future product development
Table 101 Sales of Portable Players by Category: Volume 2020-2025
Table 102 Sales of Portable Players by Category: Value 2020-2025
Table 103 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 104 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 106 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 107 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 108 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 109 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
Wearable Electronics in Canada
KEY DATA FINDINGS
Volume sales recover as smart wearables lead growth in 2025
Fitbit leads in 2025 while Samsung and emerging brands drive growth
The Costco and Fitbit partnership boosts sales through warehouse clubs
Workplace wellness initiatives are expected to support growth in wearable electronics
AI, battery life, and miniaturisation is set to drive innovation in wearables electronics
There is potential for wearable electronics to play an expanding role in healthcare in Canada
Table 112 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 113 Sales of Wearable Electronics by Category: Value 2020-2025
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
See all of our definitions
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This report originates from Passport, our Consumer Electronics research and analysis database.
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