Consumer electronics in 2025: The big picture
Volume sales of consumer electronics in Israel are expected to decline in 2025. Although there are some positive expectations for 2025, the Israeli economy continues to struggle. Economic growth decreased in the fourth quarter of 2024, reflecting the ongoing impact of the Israel-Hamas war on the country’s economy. Additionally, unemployment rates are rising, indicating a challenging job market where layoffs are prevalent.
2025 key trends
Price sensitivity remains an issue in 2025 as consumers experience the effects of VAT increases. Additionally, rising taxes and costs due to logistics issues stemming from the Red Sea crisis have further burdened consumers financially. To stay competitive, Samsung, the leading smartphone brand in Israel, is now offering 36-month payment plans instead of the 24-month plans that were available in 2024. Additionally, consumers who purchase a Samsung product from the company's website can receive up to NIS500 in gift vouchers from Shufersal.
Competitive landscape
Suny Telecom (1994) Ltd, which distributes the Samsung brand in computers and peripherals, portable consumer electronics, wireless headphones, imaging devices and mobile phones, remains the leading player in Israel over 2025, set to improve its share during the year. Samsung is a highly regarded brand in Israel, especially in smartphones, where most consumers have a preference for its products. The company offers a wide range of devices, including premium options like the S24+ and S24 Ultra, which appeal to mid to higher-income consumers. Additionally, Samsung provides more affordable choices, such as the Galaxy series, which many Israelis seek when looking to purchase a Galaxy phone or tablet. In 2025, Samsung also launched the Galaxy Smart Ring, along with the new S25+ and S25 Ultra smartphones. These releases garnered significant attention and media coverage, helping to solidify Samsung's position as a market leader this year.
Channel developments
Appliances and electronic specialists is the leading distribution channel within consumer electronics overall in 2025, with the channel’s volume share rising. These specialists carry the latest products and offer payment plans which help to ease the financial burden associated with many products. In addition, consumers can receive dedicated advice and help with their purchases, with additional benefits including home delivery for larger items, such as televisions.
What next for consumer electronics?
Volume sales of consumer electronics are expected to face challenges over the forecast period, with growth likely to remain subdued as consumers adopt a more cautious approach to spending. Many are taking a wait-and-see stance, opting to reassess their purchasing decisions as broader economic conditions evolve. The national economy is projected to experience persistent difficulties, while the ongoing repercussions of the Israel–Hamas war, anticipated to extend for at least another 18 months, is expected to place further pressure on global markets and erode consumer purchasing power. This uncertain outlook will likely lead to postponed upgrades and more selective spending across several electronics categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Israel
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
Computers and Peripherals in Israel
KEY DATA FINDINGS
Volume sales of computers and peripherals fall as purchasing power declines
OMS (Israel) Ltd maintains its lead, expanding its share through the HP brand
Appliance and electronics specialists remain the most resilient distribution channel
Sale of computers and peripherals are expected to decline amid economic and workplace uncertainty
A lack of innovation is expected, as economic and geopolitical pressures hinder investment
Opportunities exists if economic and geopolitical conditions improve
In-Car Entertainment in Israel
KEY DATA FINDINGS
In-car entertainment continues to decline due to economic pressure and reduced consumer demand
TR Electro Stereo remains the leading player in in-car entertainment despite weak market conditions
Other non-grocery retailers remain the leading distribution channel for in-car entertainment
In-car entertainment systems are expected to remain under pressure amid economic uncertainty
A lack of innovation is expected in in-car entertainment due to ongoing geopolitical challenges
Demand for in-car entertainment faces long-term challenges from built-in tech and smartphone use
Home Audio and Cinema in Israel
KEY DATA FINDINGS
Volume sales of home audio and cinema fall amid housing slowdown in 2025
Electra Consumer Products Ltd maintains its lead while Mini Line improves its share
Appliance and electronics specialists remain the leading channel despite economic stagnation
Sales are expected to decline, but a recovery may occur if conditions improve
Innovation is set to stall amid political and economic uncertainty
Any innovation will likely come from imports, rather than local development
Home Video in Israel
KEY DATA FINDINGS
Retail volume sales fall in 2025, despite some demand for mid-range televisions
Brands LG and Samsung lead home video, but face growing pressure from Xiaomi
Appliance and electronics specialists remain the top distribution channel for home video in 2025
Sales of home video are expected to see marginal volume growth over the forecast period
New technology unlikely to enter Israel amid economic uncertainty
Innovation is unlikely during the forecast period due to economic pressures and job redundancies
Wireless Headphones in Israel
KEY DATA FINDINGS
Wireless headphones record growth, driven by demand for quality audio and AI integration
iDigital Store Ltd maintains its leadership in wireless headphones with the Apple brand
Appliance and electronics retailers to strengthen its lead as the most dynamic channel
Wireless headphone sales are expected to rise despite challenging economic conditions
AI-enhanced wireless earphones are expected to gain traction and drive growth
Wireless headphones may integrate advanced fitness tracking and personalised sound experiences
Imaging Devices in Israel
KEY DATA FINDINGS
Imaging devices record a volume decline as smartphones increasingly challenge sales
Isfar Consumer Products leads imaging devices despite challenging conditions
Appliances and electronics retailers lead imaging devices, improving its share
Sales of imaging devices are expected to decline further over the forecast period
Limited innovation is expected in imaging devices amid political and economic volatility
Sales will increasing rely on professionals and hobbyists in imaging devices
Mobile Phones in Israel
KEY DATA FINDINGS
Slow but steady growth is driven by premium smartphone launches
Suny Telecom (1994) Ltd strengthens its lead offering Samsung in smartphones
Appliance and electronics specialists lead distribution while improving its share
Mobile phone sales are expected to rise amid growing consumer interest in AI features
Samsung and Apple will continue to compete to lead the AI smartphone experience
Google Pixel and Xiaomi may be emerging competitors in AI-driven smartphones
Portable Players in Israel
KEY DATA FINDINGS
Positive growth for portable players, boosted by sales of wireless speakers
Modan Electronics Ltd is set to improve its leading position through the brand JBL
Appliances and electronics retailers remain the leading channel for portable players
Wireless speakers is expected to drive growth in portable players over the forecast period
Voice assistants and voice controlled systems are set to become increasingly popular
Amazon’s expansion may support product variety despite limited innovation
Wearable Electronics in Israel
KEY DATA FINDINGS
Volume sales of wearable electronics will be driven by interest in exercise and health monitoring
Apple maintains its lead in wearable electronics, while Samsung and Xiaomi gain ground
Appliances and electronics retailers retain the lead in wearable electronics
Wearable electronics are set to see modest growth amid economic uncertainty
Apple may launch its activity ring across the forecast period
Future wearable innovations may include smart glasses and payment jewellery
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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