Consumer Electronics in Chile

July 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Chile report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Chile?
  • Which are the leading brands in Chile?
  • How are products distributed in Chile?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Chile

Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in Chile

KEY DATA FINDINGS

Tablets remains a versatile and convenient option for local consumers
Hewlett-Packard retains leadership but continues to lose share to competitors
E-commerce and hypermarkets gain ground on general merchandise stores
Flat performance due to maturity and recent upgrades
Specialisation and omnichannel strategies essential to meet evolving needs
Aggressive price promotions likely to drive volume sales
Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 16 Sales of Computers by Category: Business Volume 2020-2025
Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

In-Car Entertainment in Chile

KEY DATA FINDINGS

In-car entertainment continues to struggle due to competition from smartphones
RCL Distribución retains leadership of highly fragmented competitive landscape
General merchandise stores comes under further pressure from alternative channels
Negative outlook as in-car entertainment is in danger of becoming obsolete
Small competitive players set to place further pressure on established brands
Premiumisation could help offset overall decline in demand
Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

Home Audio and Cinema in Chile

KEY DATA FINDINGS

Trend of strong declines for home audio and cinema continues
JVC continues to make gains in a struggling category
E-commerce gains notable share from general merchandise stores
Home audio and cinema set to become a niche among audio enthusiasts
Younger consumers discovering analogue could help expand target audience
Smart technology and the search for more affordable options to intensify competition
Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

Home Video in Chile

KEY DATA FINDINGS

Smart technology and connectivity encourage consumers to trade up
Chinese brands continue to make gains with affordable models
General merchandise stores continues to benefit from wide consumer reach
Improving economy and rising interest in tech advancements to drive home video
Online marketing and specialised retail formats essential to drive consumer interest
Major players set to invest further in improving the viewing experience
Table 53 Sales of Home Video by Category: Volume 2020-2025
Table 54 Sales of Home Video by Category: Value 2020-2025
Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

Wireless Headphones in Chile

KEY DATA FINDINGS

Technological advancements in TWS earbuds drive growth of wireless headphones
Competitive landscape becomes increasingly consolidated
Wides reach in Chile supports dominance of general merchandise stores
TWS earbuds set to drive future growth as new players and consumers enter
Players set to further innovate to stand out in competitive market
Omnichannel strategy will be crucial to targeting broader audience
Table 66 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 67 Sales of Wireless Headphones by Category: Value 2020-2025
Table 68 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 69 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 71 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 72 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 73 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 74 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 75 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

Imaging Devices in Chile

KEY DATA FINDINGS

Ongoing fall in demand driven by established use of smartphones
Canon retains leadership in stable competitive landscape
General merchandise stores retains dominance despite the rise of e-commerce
Imaging devices to be limited to niche group of consumers
E-commerce offers further potential for both consumers and retailers
Premiumisation offers potential to retain some value in imaging devices
Table 77 Sales of Imaging Devices by Category: Volume 2020-2025
Table 78 Sales of Imaging Devices by Category: Value 2020-2025
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 80 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 83 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 85 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

Mobile Phones in Chile

KEY DATA FINDINGS

Advancements in smartphones continue to drive sales in Chile
Samsung retains leadership of consolidated landscape, but Honor makes impressive gains
Chileans benefit from established distribution channels for both variety and prices
Mobile phones to benefit from further innovations and upgrades due to improving disposable incomes
E-commerce to strengthen role as alternative channel for mobile phones
Leading players to further invest in social media marketing and online presence
Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
Table 89 Sales of Mobile Phones by Category: Value 2020-2025
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

Portable Players in Chile

KEY DATA FINDINGS

Wireless speakers shows some resilience in a declining category
Highly fragmented competitive landscape dominated by smaller players
General merchandise stores and e-commerce continue to drive distribution
Lack of innovation and further shift towards multifunctional devices to hinder future growth prospects
Digital detox to drive further decline for e-readers
Players set to adopt significant discounts to drive volume sales
Table 101 Sales of Portable Players by Category: Volume 2020-2025
Table 102 Sales of Portable Players by Category: Value 2020-2025
Table 103 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 104 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 106 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 107 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 108 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 109 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

Wearable Electronics in Chile

KEY DATA FINDINGS

Convenience and advanced tech of smart wearables continue to drive sales
Samsung retains lead, while Apple Watch makes notable gains
Consolidated retail landscape dominated by general merchandise stores
Positive outlook to be driven by greater adoption of smart wearables
Targeted pricing strategies and advanced tech crucial to maintaining interest
Players to increasingly turn to social media as part of marketing strategies
Table 112 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 113 Sales of Wearable Electronics by Category: Value 2020-2025
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
Download table of contents
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

See all of our definitions
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This report originates from Passport, our Consumer Electronics research and analysis database.

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