Consumer electronics in 2025: The big picture
Volume sales of consumer electronics in the UK rose steadily in 2025, although growth slowed relative to 2024 as consumer demand subsided amid wider global economic uncertainty. Consequently, many UK consumers chose to delay or postpone buying consumers electronics. Growth was stronger in value terms due to the uptick in demand combined with rising unit prices. Portable consumer electronics was the standout category in 2025 in volume terms, recording the strongest growth. Wireless headphones and wearable electronics are driving this category, with innovation and premium features attracting consumers. Not all categories in consumer electronics experienced growth in 2025. Imaging devices and in-car entertainment both experienced significant volume decline as these products have largely been replaced by mobile phones or by built-in equipment from car manufacturers.
2025 key trends
AI remains a key trend in consumer electronics during 2025, driving innovation across the industry, with integration and incorporation of AI witnessed across a number of categories, including mobile phones, smart wearables, televisions and laptops. As in previous years, there have been a number of product launches harnessing AI in 2025. Asus launched the Zenbook A14 which offers advanced Copilot+ experiences, including real-time insights and enhanced responsiveness for better productivity. Lenovo and Apple have also continued to add AI-related enhancements to the ThinkPad and MacBook lines respectively.
Competitive landscape
Apple Computer UK Ltd was the leading player within consumer electronics in 2025, in retail volume terms. The company produces Apple branded products across a number of categories within consumer electronics, including computers and peripherals, mobile phones, wireless headphones and wearable electronics. Within computers and peripherals, Apple continues to lead in tablets, as their iPad remains the most desirable product in the category. Apple also leads in smartphones with the iPhone having the largest volume share in this category. Similarly, in wireless headphones and wearable electronics, Apple’s AirPods leads in the TWS earbuds section, and the Apple Watch leads in smart wearables. Apple designs its products so that they complement each other and work within an ecosystem, with this seamless experience encouraging many consumers to purchase Apple devices.
Channel developments
Retail e-commerce was the leading distribution channel within consumer electronics overall in 2025, maintaining a larger share of sales compared to other channels. Although its share of sales declined in volume terms, it is desirable because of the convenience it affords many consumers, both in terms of the product variety available online, and the benefits of home delivery. In addition to this, many online channels run regular promotions, and it is generally easier to compare prices from online channels than it is in-store. Hence, many consumers feel that they are getting a better deal by shopping online.
What next for consumer electronics?
Volume sales of consumer electronics are set to rise modestly across the forecast period in the UK, with demand remaining relatively stable. Volume growth will be driven predominantly by portable consumer electronics with these products remaining in strong demand. Not all categories will experience growth however, with in-car entertainment forecasted to experience significant volume declines across the forecast period. Moderate volume decline is expected within computers and peripherals as well as in-home consumer electronics.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in the United Kingdom
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in the United Kingdom
KEY DATA FINDINGS
Volume decline across computers and peripherals
Apple takes the lead in computers and peripherals
Retail e-commerce is the largest distribution channel
Unit price growth to support value sales of computers and peripherals
Product development focuses on model upgrades and enhancements
Innovation will centre on improving the user experience
In-Car Entertainment in the United Kingdom
KEY DATA FINDINGS
Steep decline across multiple categories continues
Shrinking market dominated by leaders of in-car navigation
Retail e-commerce leads the market as there is limited shelf presence
Leaders pivot amid declining demand for in-car navigation
Shift from hardware to software continues
Niche navigation segments could yield innovation
Home Audio and Cinema in the United Kingdom
KEY DATA FINDINGS
Home audio and cinema under pressure in saturated UK market
TV brands benefit from accompanying audio products
Retail e-commerce holds its leading position
Premiumisation offsets volume decline in UK home audio and cinema
Interest in technological advancements helps high-end audio products
AI sound improvements and optimisation will become mainstream
Home Video in the United Kingdom
KEY DATA FINDINGS
Television volume sales decline following bumper year
LG and Samsung battle for leadership position
Appliances and electronics specialists hold the lead followed by retail e-commerce
Market saturation provides limited opportunity for volume growth
Enhancements in picture quality and connectivity will continue
AI and user interface are supporting category innovation
Wireless Headphones in the United Kingdom
KEY DATA FINDINGS
Innovation and premiumisation contributes to growth
Apple Computer UK Ltd remains the leading player
Retail e-commerce continues to be the largest channel
Rising demand to continue over the forecast period
AirPods Hearing Aid feature showcases the value of premium segment
Significant innovation expected in the coming years
Imaging Devices in the United Kingdom
KEY DATA FINDINGS
Waning consumer interest leads to further sales decline
Concentrated landscape is tough for new entrants
Retail e-commerce offers a wide product choice
Strong preference for smartphones over the forecast period
Innovation unlikely to reverse the negative trend
Convenience of e-commerce offers further potential as channel for imaging devices
Mobile Phones in the United Kingdom
KEY DATA FINDINGS
Modest volume growth in 2025
Apple remains the largest company in the category
Retail e-commerce offers consumers a convenient way to compare products
Smartphone innovation is expected to stimulate growth
Hardware innovation offers brands a way to differentiate themselves
AI, user experience and hardware specifications expected to be the focus of innovation
Portable Players in the United Kingdom
KEY DATA FINDINGS
Wireless speakers drive category growth
Category dominated by major tech companies
E-commerce is the most convenient retail option
Continued growth for wireless speakers while e-readers lose out
Virtual assistants to gain further importance within portable players
Innovation harnesses new technologies
Wearable Electronics in the United Kingdom
KEY DATA FINDINGS
Smart wearables leading the category in terms of growth
Apple leads the category followed by other well-known brands
Retail e-commerce is appreciated by consumers for its convenience
Low penetration offers scope for future growth
Smart rings represents an opportunity, however still a niche segment
New releases from Apple, Huawei and Samsung among others
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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