Consumer electronics in 2025: The big picture
In 2025, volume sales of consumer electronics in Colombia are recovering after five consecutive years of decline and stagnation. Though the country is facing uncertainty and a challenging macroeconomic scenario, private consumption has been on the up since the last quarter of 2024, positively impacting overall demand for consumer electronics.
2025 key trends
A growing trend in Colombia is the increasing preference for large-screen televisions - typically those measuring over 55 inches. This segment continues to experience rapid growth. A key factor driving this trend is the swift expansion of brands such as Hyundai and Chinese brands Hisense and TCL. These brands are focusing on high technological specifications in their operating systems and image resolution, attracting consumers through more favourable prices than those of traditional brands like Samsung and LG, which offer similar features.
Competitive landscape
Samsung Electronics maintains its strong leadership position in overall consumer electronics in Colombia, particularly in home video and smartphones, despite a decline in market share in these areas resulting from intensified competition with Chinese brands. The Samsung brand is highly recognised throughout Colombia, and its commitment to technological innovation ensures a superior user experience, especially with seamless integration between devices. By targeting higher price segments, Samsung has successfully improved the average ticket price of its products, supported by a robust ecosystem that includes wearables and home appliances. Further, the player's focus on AI - notably in camera functionalities, - enhances image quality and promotes extended battery life.
Channel developments
The consumer electronics distribution landscape is significantly shaped by hypermarkets which remains the second-largest channel just slightly behind appliances and electronics specialists such as K-tronix and various independent technology stores. Prominent hypermarkets like Alkosto and Éxito play a crucial role by offering a diverse selection of products complemented by personalised customer service. Their frequent promotional initiatives, such as Alkosto es una Ganga, Aniversario Éxito, and Megaprima, attract consumers seeking discounted prices. Further, the presence of knowledgeable in-store advisors enhances customer engagement with products, thereby elevating the overall shopping experience. These retailers not only enrich the consumer journey but also play a significant role in highlighting innovations within the field of consumer electronics.
What next for consumer electronics?
Consumer electronics in Colombia is positioned for solid growth during the forecast period, driven by rapid technological advancements and evolving preferences. Several crucial factors will propel this upward trend, including rising demand for enhanced connectivity, superior sound quality and multifunctional devices. The anticipated growth trajectory will be further supported by persistent innovations in areas such as AI and smart technology integration. Aggressive marketing strategies, primarily through significant discounts and promotional offers, should boost customer acquisition rates. And competition will continue to intensify, benefiting consumers with a broader array of choices but challenging the profitability of companies.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Colombia
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in Colombia
KEY DATA FINDINGS
Computers and peripherals sees stagnation set in
HP continues as top choice, but Samsung is rising fastest
Specialist stores and hypermarkets lead distribution
Slow decline anticipated for computers and peripherals
AI advancement demands high-speed processors
Expanded workspace and AI features will continue to evolve
In-Car Entertainment in Colombia
KEY DATA FINDINGS
In-car entertainment sees further falls in Colombia in 2025
Pioneer as overall leader
Appliances and electronics specialists and retail e-commerce remain key channels
Young generations are losing interest in car transportation
AI features anticipated to increase in in-car entertainment
Classic appeal but modern functions
Home Audio and Cinema in Colombia
KEY DATA FINDINGS
Persistent struggles for home audio and cinema
LG and Samsung offer cutting-edge technology
Hypermarkets and specialist stores are the biggest distribution channels
Bulky products will continue to lose appeal
Personalisation and adaptability drive innovation
Design as an added-value feature
Home Video in Colombia
KEY DATA FINDINGS
Home video rises in 2025
Samsung retains leadership
Hypermarkets dominates distribution in 2025
Low-priced brands to drive volume sales
AI will continue to develop to more personalised experiences
Multifunctional products hold high appeal for Colombian consumers
Wireless Headphones in Colombia
KEY DATA FINDINGS
On-the-go and convenience boost demand for wireless headphones
Sony and Samsung stand out among major players
In-store retailing and e-commerce equally important
TWS earbuds will continue as key growth driver
AI innovations for personalised user experience
Goodbye to language barriers
Imaging Devices in Colombia
KEY DATA FINDINGS
Sales of imaging devices continue to decline
GoPro action cameras remain on top
Appliances and electronics specialists along with e-commerce are the most relevant channels
Sales will continue to fall throughout forecast period
Accessories gain relevance
Immersive experiences will continue to attract content creators
Mobile Phones in Colombia
KEY DATA FINDINGS
Sales of mobile phones see recovery in 2025
Samsung is still the top player as Chinese brands gain further ground
Offline specialists remain largest distributors
Demand to remain positive
Xiaomi invests in cutting-edge technology
Enriched user experience through AI
Portable Players in Colombia
KEY DATA FINDINGS
Wireless speakers continue to drive growth
Bose continues to lead
In-store purchases are highly valued by consumers
Portable players benefits from must-have status of wireless speakers
In-store and influencer marketing to improve positioning
It's all about the experience
Wearable Electronics in Colombia
KEY DATA FINDINGS
Wearable electronics continues to rise
Huawei maintains strong leadership
Retail e-commerce as main channel for sales of wearables
Beyond physical activities
Optimistic perspective for low-priced wearables
AI-driven innovations
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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