Consumer electronics in 2025: The big picture
Volume sales of consumer electronics are set to rise modestly in 2025, supported by Poland’s recovering economy and rising household spending. Real GDP is projected to grow by 3.3%, fuelled by private consumption, reflecting higher real disposable income and low unemployment. This positive economic environment is helping to sustain demand for products such as wearable electronics and wireless headphones. Consumers are continuing to invest in personal devices, motivated by interests in health monitoring, the needs of hybrid work, and increasingly digital lifestyles.
2025 key trends
AI features continue to expand in consumer electronics in Poland in 2025, particularly in wearable devices and smartphones. Consumers increasingly demand health monitoring, adaptive audio experiences, and predictive smart-home integrations. Brands like Apple and Samsung are using AI to stand out in crowded markets, which contributes to the premiumisation of categories such as wearable electronics, wireless speakers and TWS earbuds. This trend also promotes brand loyalty, as many Polish consumers see AI as genuinely useful in their daily lives.
Competitive landscape
Xiaomi Poland Sp. z o.o. is the leading player by volume in 2025, set to expand its share to become the most dynamic company of the year. The brand is recording a strong performance across electronic wearables, smartphones, and portable consumer electronics. Xiaomi has achieved notable growth through a strategy focused on affordable pricing and frequent product refreshes. Its approach of offering high-spec devices at mid-tier price points continues to resonate with Polish consumers, particularly value-conscious buyers unwilling to compromise on features. A robust online presence has further strengthened Xiaomi’s position, appealing to digitally savvy shoppers searching for competitive deals.
Channel developments
Appliances and electronics specialists is the leading distribution channel for consumer electronics in Poland in 2025, in volume terms. Retailers like Media Expert and RTV Euro AGD continue to draw in customers by providing engaging in-store experiences, live demonstrations, and immediate product availability. Despite facing rising operational costs and changing consumer preferences, these retailers are increasingly adopting omnichannel services to stay competitive. This adaptability highlights the ongoing significance of physical interactions when purchasing consumer electronics. An example of this strategy is MediaMarkt’s partnership with Uber Direct, which allows for the delivery of small electronics within 90 minutes, effectively combining the convenience of online shopping with the advantages of their physical store network.
What next for consumer electronics?
Volume sales of consumer electronics are set to rise over the forecast period. Growth will be driven by categories that align with digital lifestyles, such as wearable electronics and wireless audio. In contrast, traditional segments like in-car entertainment and digital cameras are expected to decline further. Factors that support modest growth, such as a wider variety of products and increased consumer awareness, will help mitigate market saturation in certain areas. The strong macroeconomic fundamentals of the Polish market offer a reason for cautious optimism.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Poland
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in Poland
KEY DATA FINDINGS
Low level growth as sales are challenged by lower discretionary spending
Lenovo Technology BV strengthens its lead in computers and peripheral
Retail e-commerce leads distribution, increase its share to be the most dynamic channel
Retail volume sales are set to decline as the market matures
AI, sustainability and connectivity is expected to shape the next phase of product development
Hybrid devices and modular solutions are set to lead innovation
In-Car Entertainment in Poland
KEY DATA FINDINGS
In-car entertainment sales decline amid shifts in consumer behaviour
Pioneer Corp leads in 2025 as value-focused innovation supports its performance
Retail e-commerce records growth, offering competitive pricing and flexible return policies
Double-digit decline expected as factory-fitted systems limit growth potential
Innovation will struggle to offset the declining relevance of in-car entertainment
Limited innovation is anticipated, with new products set to focus on niche areas
Home Audio and Cinema in Poland
KEY DATA FINDINGS
Double-digit decline for home audio and cinema as consumer habits shift
Pioneer Corp retains its lead, while increase its share to become the most dynamic player
Retail e-commerce gains ground, while appliances and electronics specialists remain key for high-end audio
Double-digit decline expected as integrated and mobile solutions replace traditional home audio
AI-driven sound and sustainability to set to shape future innovation in home audio
Versatile and accessible audio solutions are set to drive future innovation
Home Video in Poland
KEY DATA FINDINGS
Home video sales grow, driven by demand for premium televisions
Samsung Electronics Polska Sp retains its lead while TCL and Hisense gain ground
Appliances and electronics specialists lead, while retail e-commerce gains ground
A modest decline is expected while OLED TVs will show resilience
AI optimisation and sustainability are expected to be the focus of product innovation
Premium features are expected to become more accessible in home video innovation
Wireless Headphones in Poland
KEY DATA FINDINGS
TWS earbuds drive growth amid rising accessibility and lower prices
Samsung Electronics Polska leads wireless headphones, recording the strongest uplift in share
Appliances and electronics specialists lead wireless headphones distribution in Poland
Wireless headphones is set to drive steady growth, driven by TWS earbuds
Innovation is expected to focus on enhanced battery life and AI functions
Health tracking, spatial audio, and smart features are expected to drive innovation in TWS earbuds
Imaging Devices in Poland
KEY DATA FINDINGS
Volume sales experience a mild rebound as digital camera sales rise
Canon Polska leads imaging devices as Fujifilm records growth through its digital cameras
Appliances and electronics specialists lead imaging devices, but retail e-commerce sees the strongest growth
A gradual decline is expected for imaging devices as smartphones dominate casual use
AI, portability and video performance is set to shape forecast innovation
Sony and Fujifilm are expected to lead innovation in digital imaging
Mobile Phones in Poland
KEY DATA FINDINGS
Smartphones continue to drive modest growth, while foldable versions gain attention
Xiaomi leads mobile phones, set to record the strongest uplift in share in 2025
Appliances and electronics specialists lead amid the growing presence of retail e-commerce
Mobile phone sales are set to remain stable amid market maturity and evolving consumer trends
Sustainability and regulation is set to influence the future of mobile devices
Foldable smartphones and AI chips are set to drive innovation amid pricing pressures
Portable Players in Poland
KEY DATA FINDINGS
Wireless speakers drive sales, while e-readers record positive growth
Samsung Electronics Polska Sp leads while smart speaker brands gain ground
Appliances and electronics specialists lead as consumers appreciate testing products in person
Portable media players are set to lose ground as multifunctional technology takes over
Innovation is set to shift toward smarter, more versatile wireless speakers
Sustainability may create a competitive edge within smart wireless speakers
Wearable Electronics in Poland
KEY DATA FINDINGS
Polish consumers appreciate devices that offer health tracking, notifications, and fitness motivation
Garmin Polska Sp increases its lead while Apple drives growth through its Apple Watch
Retail e-commerce cements its lead as the go-to channel for wearable electronics
The trend of health tracking will continue to drive modest growth in wearable electronics
Innovation across the forecast period is set to focus on personalised health and longevity
Electronic wearables may evolve toward smart-home integration
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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