Consumer electronics in 2025: The big picture
In 2025, retail volume sales of consumer electronics in Singapore experienced minimal growth, reflecting industry maturity and divergent performances across categories. Wearable electronics, wireless headphones, and portable players saw robust growth, driven by advancements in artificial intelligence (AI) and smart home integration, which enhanced their functionality and appeal to tech-savvy consumers. Imaging devices and in-car entertainment systems, however, witnessed declines as consumers shifted their preference towards more versatile and integrated technologies, and the market became increasingly saturated with high-quality, affordable alternatives.
2025 key trends
AI integration was a defining feature across consumer electronics categories in Singapore in 2025. Brands introduced AI-powered sound optimisation, enhancing audio quality to suit individual preferences. Meanwhile, laptops and smartphones utilised AI for adaptive cooling, brightness adjustments, and user interface improvements, boosting performance and aligning with the growing consumer demand for intuitive and responsive technology. Additionally, AI-enabled real-time translation in wireless headphones, and personalised health tracking in wearable electronics further cemented the role of AI in elevating everyday user experiences.
Competitive landscape
Apple South Asia Pte Ltd retained its leadership in consumer electronics in Singapore in retail volume terms in 2025, supported by its robust ecosystem, premium positioning, and consistent innovation across smartphones, wearable electronics, and wireless audio. In second position, Samsung Asia Pte Ltd also maintained a significant presence, particularly thanks to its strength in home entertainment and smart wearables, by leveraging cross-category integration and its extensive product range. Both brands effectively utilise ecosystem integration as a key strategy, enhancing the user experience and fostering brand loyalty. Apple’s ecosystem, comprising iPhone, Apple Watch, and AirPods, exemplifies this approach, while Samsung has reinforced its competitive edge by bundling televisions with soundbars, and smartwatches with smartphones. Together, these two players accounted for half of retail volume sales of consumer electronics in 2025, and were the only players to hold double-digit shares.
Channel developments
In 2025, appliance and electronics specialists maintained its position as the dominant distribution channel for consumer electronics in Singapore in retail volume terms, especially for high involvement purchases such as televisions, laptops, and audio equipment. Consumers value the ability to test products in-store, compare features, and receive expert advice, which maintained the significance of physical retail. However, an increasing number of consumers now complete their final purchases online to benefit from better deals, exclusive bundles, and flexible payment options. This trend highlights the importance of a seamless omnichannel experience.
What next for consumer electronics?
Over the forecast period, retail volume sales of consumer electronics in Singapore are anticipated to grow steadily, driven by innovation, digital transformation, and changing consumer lifestyles. This growth will mainly come from the replacement cycle of existing products, a trend towards premiumisation, and the integration of AI and smart technologies across various categories. Replacing outdated devices with newer, more advanced models will be a significant factor, as consumers increasingly prioritise high-quality, technologically sophisticated products.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Singapore
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in Singapore
KEY DATA FINDINGS
Changing preferences drive decline for desktops in particular in Singapore
Established brands hold their ground even as niche players emerge
Convenience and value drive growth for retail e-commerce
Laptops and premium monitors to stay relevant despite overall decline
AI and chip advances set the stage for future tech shifts
Personalisation and performance to meet AI in the next wave of product innovation
In-Car Entertainment in Singapore
KEY DATA FINDINGS
Smartphones and built-in systems accelerate the decline of in-car entertainment
Fragmented competitive environment reflects shrinking aftermarket demand
Offline retail holds ground, while retail e-commerce slowly gains relevance
Decline in car ownership signals a continued fall for in-car entertainment
Built-in products leave little room for aftermarket disruption
Niche innovations will target enthusiasts in a contracting category
Home Audio and Cinema in Singapore
KEY DATA FINDINGS
Local preferences shift towards compact and smart audio solutions
Samsung gains share with seamless integration of audio and visual products, but LG draws closer
Retail e-commerce gains ground as omnichannel strategies expand
Home audio and cinema set to remain a niche category
Smart integration and AI to shape future product development
Innovation in vinyl and soundbars offers glimmers of hope for growth
Home Video in Singapore
KEY DATA FINDINGS
Shifting preferences shape demand for televisions
Stronger competition for the leaders from Hisense
Omnichannel shapes brands' distribution strategy
Momentum of OLED TVs set to drive growth, although LCD TVs will still dominate
Smart features and seamless integration will lead innovation
Value-driven innovation with premium features to expand reach
Wireless Headphones in Singapore
KEY DATA FINDINGS
TWS earbuds powers growth, while premiumisation shapes demand
Apple maintains its lead even as the competition intensifies
Omnichannel strategies reshape the consumer journey
Growth outlook positive for wireless headphones, especially for TWS earbuds
Smart features set to enhance functionality and everyday use
Ergonomic design and fashion integration likely to drive innovation
Imaging Devices in Singapore
KEY DATA FINDINGS
Imaging devices sees continued decline amid shifting consumer priorities
Leaders struggle to sustain sales momentum in a shrinking category
Retail e-commerce gains ground as consumers blend online and offline journeys
Economic headwinds and shifting consumer preferences to weigh on future sales
Technological advancements offer niche growth opportunities
Innovation to focus on experience, aesthetics, and niche appeal
Mobile Phones in Singapore
KEY DATA FINDINGS
Sales of smartphones dip slightly, as consumers are cautious and wait for more significant upgrades
Apple maintains its lead, while Chinese brands expand their reach
Retail e-commerce sees dynamic growth, but omnichannel strategies are important
Cautious optimism amid economic headwinds will drive slow growth
Foldables and AI will push the frontiers of innovation
Design, battery life, and ecosystem will define the next wave of innovation
Portable Players in Singapore
KEY DATA FINDINGS
Wireless speakers drives dynamism for portable players
Harman International Industries maintains its lead with JBL in a fragmented category
Omnichannel shopping shapes consumer behaviour
Smart homes and spending power sustain growth
AI-powered sound and design innovation to lead the way
A focus on design-driven innovation and smart features
Wearable Electronics in Singapore
KEY DATA FINDINGS
Smart wearables drives growth in a health-conscious market
The established leaders expand their shares, but smaller players progress
Retail e-commerce expands as omnichannel strategies evolve
Smart wearables set to sustain growth through to 2030
Technologies that enhance personalisation and performance expected
Innovation and style expected to shape everyday use
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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