Consumer electronics in 2025: The big picture
In 2025, consumer electronics in India saw a significant shift away from standalone devices toward interconnected technology ecosystems. Local consumers opted for premium, AI-powered, meticulously designed products that function harmoniously together, reflecting a blend of aspiration and practical requirements. This movement towards premiumisation and technological advancement fuelled growth not only in volume terms but also in overall value sales, with accessible financing options making the prospect of upgrading more attainable. Tablets and wireless audio devices experienced the most robust value growth, whereas traditional home audio systems lost favour as consumers showed a preference for integrated, multi-device solutions over separate units.
2025 key trends
In 2025, local consumers sought seamless connectivity across all their gadgets. Ecosystem loyalty was evident, as consumers remained loyal to brands that delivered cross-device synergy. Samsung set the benchmark by expanding its SmartThings network to encompass TVs, earbuds, and appliances – particularly following the introduction of its “Vision AI” smart TVs, which synchronised with lighting and climate control, transforming entertainment into a centrepiece for smart homes. Apple and Android offered effortless continuity. OnePlus enhanced its offering with OnePlus Fast Pair, ensuring frictionless switching between its earbuds, tablets, and smartphones. Local brands also embraced this trend – Noise trialled an integrated health dashboard connecting its smartwatches and audio wearables, whilst boAt unveiled multi-point connectivity in its Nirvana series.
Competitive landscape
International brands continued to dominate consumer electronics in India in 2025, strengthening their presence not only through premium product innovation but also by investing in local manufacturing. HP, for example, scaled up its assembly operations to improve cost efficiency and supply speed. Samsung remained a key player in smartphones and TVs, pushing boundaries in foldables and OLED technology. Although its unit sales softened slightly in lower-tier categories, the brand offers high-value offerings such as the Galaxy Z Fold series, premium QLED/OLED TVs, and SmartThings-enabled soundbars, which have proven popular. Its “Vision AI” TVs, launched in mid-2025, further integrated AI and home automation, underlining how global players blended lifestyle and technology. Meanwhile, Nothing, which was once a niche challenger, expanded into TWS earbuds and smart accessories, with its Phone (2a) resonating with Gen Z through its minimal design and AI-driven personalisation, making it one of the fastest-growing mid-range devices of the year.
Channel developments
E-commerce maintained its dominance due to swift delivery, substantial discounts, and a broader range of products, especially across Tier 2 and Tier 3 cities. Amazon and Flipkart hosted exclusive releases from brands such as Motorola and Xiaomi, which capitalised on online flash sales to boost volumes. The Redmi Note 13 series from Xiaomi, for example, generated sales exceeding INR 10,500 million within just two days online – demonstrating the effectiveness of online approaches. Simultaneously, direct-to-consumer websites operated by boAt, Noise, and Nothing attracted more interest, offering customers early access, bundled offers, and loyalty rewards that encouraged repeat purchases. However, this surge in digital sales did not diminish the relevance of physical retail; rather, it transformed the role of offline channels.
What next for consumer electronics?
India’s consumer electronics landscape is being driven by two concurrent trends: the mainstreaming of AI across all product categories, and the emergence of innovative ecosystem-plus-financing models that are reshaping technology acquisition. Artificial intelligence is no longer confined to high-end smartphones or televisions – its integration is steadily becoming a standard expectation, even in more affordable segments. For instance, itel made headlines by launching the nation’s first AI-enabled phone priced under INR 10,000, signalling a shift in mainstream expectations towards features such as voice-assisted typing and cameras optimised by scene recognition. Similarly, OnePlus has introduced creative AI tools, such as AI Eraser and Smart Cutout, to its Nord CE 4 Lite, expanding access to advanced features for mid-range consumers. The adoption of AI now extends beyond handsets: LG India has begun incorporating AI-driven sensing capabilities in entry-level washing machines, enhancing water and energy efficiency and making machine learning accessible to average households. These developments suggest that AI is evolving from a distinguishing feature to an essential element, with consumers increasingly seeking devices that are intuitive and responsive, regardless of their price point.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in India
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in India
KEY DATA FINDINGS
Premium laptops are on the rise as remote work becomes the norm
Developments in AI and local manufacturing see new entrants emerge
Education-first approach revitalises demand for tablets
Gaming and creative computing will drive the next growth wave
Large-format tablets will challenge entry-level laptops in the coming years
Digital ecosystem integration will likely reshape peripherals
In-Car Entertainment in India
KEY DATA FINDINGS
Transition from aftermarket to OEM-integrated entertainment systems in 2025
AI-powered voice assistant integration in premium vehicles becomes the norm
Electric vehicle-driven advanced infotainment adoption leaves traditional in-car entertainment behind
5G-enabled cloud-based entertainment ecosystems set to transform the landscape
Integrated multi-screen dashboard experiences will become increasingly common
Autonomous vehicle-ready entertainment platforms will enable passengers to enjoy content during journeys
Home Audio and Cinema in India
KEY DATA FINDINGS
Soundbars continue replacing traditional hi-fi systems in 2025
Dolby Atmos enjoys widespread adoption in home audio
Luxury housing boom drives demand for premium home audio
Voice-controlled audio systems will become a core part of smart home ecosystems
Content-adaptive audio will tailor sound to what is being watched
Gaming compatibility will be a key feature in home audio systems
Home Video in India
KEY DATA FINDINGS
Traditional audio systems evolve into integrated solutions
Premium OLEDs and LCDs continue driving category sales
TV brands build multi-channel reach as they vie for share
Smart home integration will transform the entertainment experience in the coming years
Sustainable electronics will increasingly attract interest amongst conscientious consumers
Rental and subscription models may disrupt ownership paradigms over the forecast period
Wireless Headphones in India
KEY DATA FINDINGS
Premium features become more mainstream in wireless headphones in 2025
New launches are driving brand visibility, especially in the online channel
Gaming is reshaping the product design of wireless headphones
AI set to make listening more personal than ever in the years ahead
Earbuds are bridging devices to offer audio ecosystems
Health is emerging as a significant trend in audio technology
Imaging Devices in India
KEY DATA FINDINGS
Professional photography stands firm against smartphone threat
Sony’s rise reshapes imaging devices hierarchy in India
Interchangeable lens systems dominate sales in 2025
AI-powered photography democratises professional imaging
Content creation economy will redefine camera manufacturers' priorities in the years ahead
Imaging brands set to expand beyond traditional cameras
Mobile Phones in India
KEY DATA FINDINGS
AI integration race visible across all smartphone price segments in 2025
Legacy brands see a revival thanks to aesthetically appealing and uncluttered formats
Mobile brands shift from online-only to multi-channel approach to boost sales
Foldable format set to become mainstream in India in the years ahead
Ecosystem integration and cross-device synergy will continue apace
Tier-2 and Tier-3 city-centric product strategies may allow players to gain share
Portable Players in India
KEY DATA FINDINGS
Wireless speakers' performance drives overall category growth in 2025
Hyperlocal content ecosystems reshape value propositions
Multifunctional devices reflect shared use within Indian homes
Voice-first interfaces will transform portable electronics user experience in the years ahead
Augmented reality integration will lead to new mobile computing paradigms
Localised manufacturing ecosystem will boost innovation and affordability
Wearable Electronics in India
KEY DATA FINDINGS
Volume decline for wearable electronics in 2025 as local consumers lose interest in basic smartwatches
Indian brands still lead, but focus shifts to enhanced experiences
Local manufacturing is becoming a long-term strategy for category players
Brands set to move beyond hardware to build long-term value
Focus will be on experience, not just features
Health-focused wearables are set to take centre stage in the years ahead
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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