Consumer electronics in 2025: The big picture
Consumer electronics has seen a more stable performance in retail volume terms in 2025. This is thanks to the positive impact of interest rate cuts which has boosted spending power and led to increased consumer confidence. Price increases have also stabilised which has helped improve consumer sentiment, with households becoming more willing to invest in consumer electronics again.
2025 key trends
AI and Generative AI are transforming consumer electronics by offering personalised experiences and revolutionising device interaction. This is evident in the development of wearable electronics where the use of AI allows a precise analysis to permit personalised advice for more effective training and a healthier lifestyle. An example of this is the Samsung Galaxy Watch 7 with its Galaxy AI application.
Competitive landscape
Samsung has maintained its leading position in consumer electronics in Norway in 2025, backed by its recognisable and trusted brand names, its broad and varied product offering, and its established status as an innovation driver in consumer electronics. Samsung is closely followed by Apple, with these two players remaining well ahead of their closest rivals. Samsung and Apple have gained significant brand recognition and customer loyalty, and have long-established relationships with retailers, and thus make it difficult for new entrants to grow their shares.
Channel developments
Retail e-commerce remains the dominant distribution channel for consumer electronics in Norway, with this being linked to several factors. The convenience stores offered by e-commerce is the main factor, with access to 24/7 shopping and multiple delivery and collection options aligning with the fast-paced nature of modern living in Norway. Additionally, e-commerce offers increased transparency through ease of price comparison, and the ready availability of customer reviews which enables households to make informed purchasing decisions at the click of a button.
What next for consumer electronics?
Over the forecast period, the growth and development of consumer electronics in Norway will likely be underpinned by the emergence of new formats in wearable electronics, namely smart glasses and smart rings. The growth and availability of these products is predicted to attract new customer groups to wearable electronics but it is also likely to encourage consumers to purchase multiple complementary products such as smart wearables, rings and glasses.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Norway
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in Norway
KEY DATA FINDINGS
Computers and peripherals on the path to recovery in 2025
Lenovo and Apple lead but ViewSonic stands out with its monitors for gamers
E-commerce dominates but appliances and electronics specialists retain a key role
Computers and peripherals faces a challenging future
AI and gaming expected to inform new product development and innovation
Elkjøp finding success with its BUILD concept
In-Car Entertainment in Norway
KEY DATA FINDINGS
Sales remain under pressure from substitute products
Pioneer retains the lead thanks to trusted brand image
Distribution focuses on appliances and electronics specialists and e-commerce
Bleak outlook for in-car entertainment as competition from other products grows
Car sharing could negatively impact demand
Players lack incentive to invest in innovation as demand falls
Home Audio and Cinema in Norway
KEY DATA FINDINGS
Soundbars one of the few bright spots in home audio and cinema
Samsung leads thanks to strong investment in innovation
Distribution shifting online
Changing consumer preferences and demographic trends set to weigh on demand
Digital and technological advancements should benefit sales of soundbars
Innovation set to focus on AI-driven features
Home Video in Norway
KEY DATA FINDINGS
A tough year for home video in 2025
Samsung benefits from new innovations while TCL gains ground with value-for-money claims
Distribution remains focused on e-commerce as consumers look for value and convenience
Challenging future ahead for home video
New technology will be key to driving sales within the premium segment
Innovation set to focus on AI-driven features
Wireless Headphones in Norway
KEY DATA FINDINGS
A positive year for wireless headphones as the economy shows some improvement
Apple leads while SkullCandy attracts gamers
Distribution
Busy lifestyles and the desire for affordable indulgences set to boost sales
Audio quality set to be the focus of innovation
Personalisation and AI
Imaging Devices in Norway
KEY DATA FINDINGS
Imaging devices continues to lose sales to smartphones
SZ DJI Technology jumps into the lead with innovative and compact products
Distribution continues to shift online
Outlook is bleak for imaging devices as smartphones improve
Technological advancements will be key to sustaining demand
Vloggers could be a key target audience
Mobile Phones in Norway
KEY DATA FINDINGS
Sales of smartphones decline due to economic pressures
Samsung retains the lead through ongoing investment in innovation
Distribution remains focused on e-commerce
Second-hand sales present a significant threat to the growth of mobile phones
AI set to be the big talking point in smartphones
AI-enabled and sustainable smartphones represent the future of the market
Portable Players in Norway
KEY DATA FINDINGS
Wireless speakers remains a relative bright spot in a declining category
Competitive landscape
Appliances and electronics specialists have a big hand in sales both online and offline
Sales set to continue on a downward spiral
Wireless speakers set to be the focus of new product development and innovation
E-readers should remain relevant despite dwindling sales
Wearable Electronics in Norway
KEY DATA FINDINGS
Smart rings and glasses bring a new dimension to wearable electronics
Apple remains on top in a highly contested market
E-commerce remains the focus of sales
Positive outlook for wearable electronics with plenty of room to grow
New technology will remain a feature of the category
Competition will remain fierce as demand grows
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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