Consumer electronics in 2025: The big picture
In 2025, consumer electronics in Mexico saw moderate retail volume growth, marked by significant increases in smartphones, televisions, tablets, laptops, wireless speakers, and wireless headphones. Despite economic challenges, the industry demonstrated resilience. Mexican consumers are increasingly dissatisfied with basic devices, favouring electronics that multitask, offer superior image quality, and integrate seamlessly into their digital lifestyles, thus driving demand for more advanced functionalities. However, Mexican consumers prefer functional, durable, and sustainable devices, with a growing emphasis on responsible consumption, including repair, reuse, and responsible disposal. This trend has pressured manufacturers to innovate and enhance the longevity and environmental impact of their products.
2025 key trends
Despite growth for consumer electronics in Mexico in 2025, there were factors which hampered growth. The Mexican economy showed clear signs of slowdown in the first months of 2025, raising concerns about a possible recession. Real Gross Domestic Product (GDP) growth was nearly stagnant at 0% in the first quarter, with forecasts predicting a contraction of around 0.5%, leading the Bank of Mexico to lower its growth estimate for the entire year to 0.5%. Lower industrial production, flat retail sales, and weakened investment further contributed to this economic deceleration. Persistent inflationary pressure, with the Consumer Price Index at 4% year-on-year in March 2025, and underlying inflation close to 4%, exacerbated challenges for consumer electronics. Inflation eroded consumer purchasing power, particularly in the middle- and low-income groups, hampering demand for new products. Uncertainty surrounding the exchange rate complicated investment and pricing decisions for electronic component manufacturers and importers. As a result, consumer electronics faced some headwinds, with consumers becoming more cautious and distribution channels and manufacturers adapting to compressed margins and limited growth in sales volumes.
Competitive landscape
Consumer electronics in Mexico is characterised by a competitive landscape dominated by major international brands and a diverse network of local players. In 2025, global players such as Samsung, Lenovo (Motorola), Apple, Huawei, Xiaomi, and Sony led sales, particularly in high-value categories like smartphones. Samsung Electronics México SA de CV solidified its leading position in overall consumer electronics in retail volume terms, attributed to its local manufacturing infrastructure, which effectively mitigates the impact of tariffs imposed by the US on Asian products. Apple Computer México SA de CV was in second position thanks to maintaining its premium niche through official distributors like iShopMixup, while emerging players like Xiaomi Corp have been gaining share by combining innovation with competitive pricing. The leading players in consumer electronics also have to vie with the grey market, with consumers drawn to cheaper mass products that do not comply with the national consumer norms legal companies have to fulfil in the formal market.
Channel developments
In Mexico, consumer electronics has undergone a significant transformation in its distribution channels, characterised by the integration of physical and digital platforms, the rise of retail e-commerce, and the emergence of social commerce. Historically, offline channels dominated, with appliances and electronics specialists still leading sales in categories such as computers and peripherals, smartphones, and wearable electronics in 2025. Many of these retailers have combined store, financing, and logistics models to enhance customer convenience. In recent years, however, retail e-commerce has gained considerable relevance, and in 2025 led categories including wireless speakers and imaging devices, and also held significant shares in many others. Platforms such as Mercado Libre, Amazon, and Walmart have emerged as leaders in online sales, offering extensive product catalogues, competitive pricing, and efficient delivery systems. Mercado Libre, for instance, has developed a comprehensive ecosystem that includes digital payments, logistics, credit, and services. Walmart has leveraged digital advancements by strengthening its online presence and integrating its over 3,000 physical stores into its platform to provide in-store pickup, same-day delivery, and a personalised user experience.
What next for consumer electronics?
Consumer electronics in Mexico is forecast to maintain stable retail volume growth over the forecast period, driven by a blend of moderate expansion, digital transformation, technological innovation, and a growing focus on sustainability. Despite economic challenges, including inflation, economic slowdown, and trade tensions, projections indicate steady growth in the coming years. This positive outlook is underpinned by the rapid advancement of retail e-commerce, which is facilitating easier access to a wider range of products, and the increasing adoption of new technologies, particularly AI. Consumer awareness of environmental issues is also on the rise, with a preference for energy-saving products, aligning with the global trend towards sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Mexico
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in Mexico
KEY DATA FINDINGS
Laptops and tablets lead growth as consumers look for portability without loss of performance
Preference for eco-efficient and multifunctional printers
Younger people, including content creators and gamers, drive growth for high-performance devices
Slow and stable growth, with the older population set to be a major consumer base
Consumers will look for more power and the speed to multitask
Growth of hybrid education and digitalised school models
In-Car Entertainment in Mexico
KEY DATA FINDINGS
Sales decline due to competition from built-in systems
Preference for using smartphones and tablets rather than in-car entertainment devices
Using workshops to upgrade used cars with in-car entertainment devices
Continued decline, but a move towards premium audio and AI speakers/surround sound
Personalised profiles to ensure user loyalty
Energy-efficient and sustainable systems likely to be considered
Home Audio and Cinema in Mexico
KEY DATA FINDINGS
Hi-fi audio integrated into smart homes
Compact and aesthetic home audio systems favoured
Modular and buildable systems
Continued decline, and a move to more premium experiences
Energy efficiency and sustainability set to become increasingly important
Privacy and security concerns
Home Video in Mexico
KEY DATA FINDINGS
Smart TVs drive growth for televisions, while video players maintains its decline
Advanced display technology and immersive audio sought-after
Energy savings remain on-trend in home video
Rising sales and smart home integration, but security concerns will remain
AI and VR will be the next areas for development in televisions
Innovation likely in designs and materials
Wireless Headphones in Mexico
KEY DATA FINDINGS
Once elitist, noise cancellation technology (ANC) is now affordable
Comfort, portability and durability are important features
Affordable prices with premium features
Growth of the gaming market will contribute to growth for wireless headphones
Incorporation of new technologies to improve the user experience
Spatial audio-enhanced surround sound
Imaging Devices in Mexico
KEY DATA FINDINGS
Content creators ensure resilience despite many consumers using smartphones for pictures and video
AI, high resolution, and optical stabilisation drive growth in digital cameras
Segmentation by budget and product type
Digital camcorders set to decline, replaced by professional digital cameras
Growth of the premium and specialised market
Continued growth in sales via retail e-commerce anticipated
Mobile Phones in Mexico
KEY DATA FINDINGS
High penetration of smartphones as they are integrated into many aspects of daily life
Continued decrease for feature phones due to migration to smartphones
Growing 5G adoption and network expansion
Preference for smartphone models in the mid to high price range will drive growth
Competition from the refurbished market, which is on the rise
Proactive AI and mobile security to safeguard consumer data
Portable Players in Mexico
KEY DATA FINDINGS
Wireless speakers drives growth as consumers seek portability within and outside the home
Affordable prices important in a price-sensitive market
Resistance to over-consumption impacts purchasing decisions
New needs among older consumers will continue to contribute to growth for e-readers and wireless speakers
E-readers will see formats more comparable to real books
AI and automatic adjustments in e-readers
Wearable Electronics in Mexico
KEY DATA FINDINGS
Healthier lifestyles drive growth for wearable electronics in Mexico
Higher adoption of smartwatches than activity bands
Generic brands leverage low prices as some consumers favour function over brand name
Generative AI and personalisation likely to be important
Innovation and emerging wearable electronics
Long battery life will be sought by consumers
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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