Select Country Report
Consumer electronics in 2024: The big picture
Following several challenging years, demand for consumer electronics in Hong Kong is improving, although retail volume sales remain below pre-pandemic levels overall. This is due to a combination of plateauing growth in several key categories - namely computers (except for laptops), in-home consumer electronics, and smartphones (which despite recording a more positive performance in 2024, is challenged by market saturation).
2024 key trends
The uncertain economic climate, weak consumer confidence and overall market saturation are pushing key players to release innovative models to add value. This is resulting in a number of interesting products capturing the interest of local tech-savvy consumers who are attracted to the latest fashionable launches.
Competitive landscape
The competitive landscape of consumer electronics in Hong Kong continues to be led by industry giants Apple Inc and Samsung Electronics Hong Kong Co Ltd, despite these players gradually losing retail volume share to smaller companies under “others” as consumers increasingly search for more competitive prices. Nevertheless, Apple benefits from brand loyalty to its ecosystem consisting of smartphones, smart wearables, wireless speakers, and headphones.
Retailing developments
Appliances and electronics specialists remains the dominant distribution channel for consumer electronics in Hong Kong, with sales continuing to improve post-pandemic. In-store experiences matter to many local consumers, as the advice of sales assistants is particularly trusted by the older population, with the latter a major target for products of higher value due to their significant disposable incomes.
What next for consumer electronics?
Retail volume sales of consumer electronics in Hong Kong are predicted to gradually gain stronger growth momentum over the course of the forecast period, supported by improving economic conditions and strengthening consumer sentiment, with a greater likelihood that financial stability will encourage upgrades and replacement purchases. Overall, certain categories will remain strong growth drivers, including laptops, wearable electronics, smartphones, headphones and wireless speakers.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Hong Kong, China
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Computers and Peripherals in Hong Kong, China
KEY DATA FINDINGS
Challenging economic headwinds lead to shrinking demand for computers and peripherals
Demand for peripherals continues to decline following 2020’s surge
Major players retain their strength due to brand trust
Laptops to remain stronger performer, while retail volume sales of overall computers will remain under pressure
Printer sales to continue declining as sustainability concerns increase with a greater shift towards digitalisation
Distribution to shift back to online platforms as physical showrooms close
Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
In-Car Entertainment in Hong Kong, China
KEY DATA FINDINGS
Lack of aftersales demand continues to hinder category’s performance
Consumers unwilling to buy separate in-car entertainment systems
Major brands continue to lead, as luxury vehicle owners seek entertainment systems most suitable for their cars
Improving economy could see consumers willing to pay more for upgrades
Increasing use of electric vehicles may lead to shift in in-car entertainment trends
New Wi-Fi and 5G connectivity offer further competition
Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
Home Audio and Cinema in Hong Kong, China
KEY DATA FINDINGS
Further declines for home audio and cinema following easing of restrictions and greater mobility
Audiophiles remain target audience as average consumer shifts away from purchasing dedicated soundbars
Appliances and electronics specialists remains leading distribution channel
Home audio and cinema projected to decline as consumer tastes change
Competitive status quo set to remain unchanged, with Sony retaining its lead
Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
Home Video in Hong Kong, China
KEY DATA FINDINGS
Slow growth for televisions as economic uncertainty combined with other spending priorities impacts demand
New technology as a strategy for TV manufacturers to regain share
Remote control technology upgrades a major feature for the future
Sustainable trend emerges in televisions to appeal to conscious consumers
Smaller TVs to take major spotlight due to improving quality, and size of local homes
Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
Headphones in Hong Kong, China
KEY DATA FINDINGS
Ongoing popularity of TWS earbuds drives category’s overall growth
Improved research and development boosts sales of TWS earbuds
Popularity of TWS earbuds to persist due to perception of improving sound quality
Fragmented landscape of premium headphones due to high number of brands entering local market
Table 66 Sales of Headphones by Category: Volume 2019-2024
Table 67 Sales of Headphones by Category: Value 2019-2024
Table 68 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 69 Sales of Headphones by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Headphones: % Volume 2020-2024
Table 71 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 72 Distribution of Headphones by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 74 Forecast Sales of Headphones by Category: Value 2024-2029
Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
Imaging Devices in Hong Kong, China
KEY DATA FINDINGS
Digital camera sales continue to decline due to capabilities of smartphone cameras
Premium camera releases attract enthusiasts
Traditional camera sales set to continue declining amid ubiquity of smartphone cameras and other smart devices
Mirrorless cameras becoming most popular format in Hong Kong
Table 77 Sales of Imaging Devices by Category: Volume 2019-2024
Table 78 Sales of Imaging Devices by Category: Value 2019-2024
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 80 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 83 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 85 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
Mobile Phones in Hong Kong, China
KEY DATA FINDINGS
Smartphone demand starts to stabilise following years of decline
Foldable smartphones steadily gain relevance as consumers prefer larger screen sizes
Offline specialists retain dominance of distribution due to local preference to physically inspect mobile phones prior to purchase
Smartphones to continue gaining momentum amid improving economic conditions
Generative AI to become increasingly prevalent in future phone technology
Mobile augmented reality set to gain stronger attention
Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
Table 89 Sales of Mobile Phones by Category: Value 2019-2024
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
Portable Players in Hong Kong, China
KEY DATA FINDINGS
Demand for portable players remains positive due to greater mobility in Hong Kong
Wireless speakers remains leading growth driver of portable players
E-readers continues on post-pandemic decline as move away from digital devices
Wireless speakers projected to record solid growth over the forecast period
Tablets and smartphones will remain as competition for portable readers and other devices
Table 101 Sales of Portable Players by Category: Volume 2019-2024
Table 102 Sales of Portable Players by Category: Value 2019-2024
Table 103 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 104 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 106 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 107 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 109 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
Wearable Electronics in Hong Kong, China
KEY DATA FINDINGS
Smartwatch technological improvements key to driving sales
Activity bands continues to experience strong declines as consumers prefer smart functions
Improved health tracking metrics key for consumers who want to focus on wellness
Possible metaverse integration may be a key driver for future growth
Table 112 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 113 Sales of Wearable Electronics by Category: Value 2019-2024
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Consumer Electronics
-
-
- Desktops
-
- Laptops
- Tablets
-
- Monitors
- Printers
-
-
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
-
-
- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
-
-
- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
-
- BD Players
- DVD Players
- Video Recorders
-
-
-
-
-
- Mass Wireless Headbands
- Premium Wireless Headbands
-
- Mass Wireless Earphones
- Premium Wireless Earphones
-
- Mass TWS Earbuds
- Premium TWS Earbuds
-
-
- Digital Cameras
- Digital Camcorders
-
- Feature Phones
- Smartphones
-
- E-Readers
-
- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
-
-
- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
-
-
Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Electronics research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!