Consumer electronics in 2025: The big picture
In 2025, consumer electronics in Hong Kong experienced slightly slower volume growth compared to the previous year of the review period, although current value growth was robust. Growth plateaued in several key product areas, including computers, in-home consumer electronics, tablet computers, and smartphones, among others. The industry’s response to the lifting of COVID-19 restrictions has been somewhat slow. An uncertain economic climate, brought about by global socio-economic challenges and post-pandemic economic instability, has led to challenging inflationary conditions and dampened consumer confidence.
2025 key trends
An uncertain economic environment resulted in reduced consumer confidence and a subsequent decline in demand for electronic products. In response to market saturation, leading industry participants introduced innovative models to maintain competitiveness, which generated a range of noteworthy products. This approach enabled Hong Kong consumers to access new offerings, effectively meeting the local preference for the latest trends in electronic goods.
Competitive landscape
Despite economic uncertainty, leading companies in Hong Kong have continued to consolidate their positions and expand category share. Apple Inc remains the most popular brand, attributable to its extensive presence across smartphones, smart wearables, computers, wireless speakers, and headphones. The breadth of its product portfolio and strong consumer loyalty have contributed to Apple's superior sales performance compared to other prominent brands such as Samsung and Xiaomi. Additionally, sustained brand allegiance has reinforced Apple’s competitive standing. Factors such as a user-friendly interface and the challenges associated with transferring essential data – including contacts, messages, and photos – between Apple and Samsung devices further discourage users from switching platforms.
Channel developments
Appliances and electronics specialists was the leading and most dynamic distribution channel for consumer electronics in Hong Kong 2025. In-store experiences continued to influence local consumers, as advice from store and brand representatives is valued by older shoppers, who accounted for a significant portion of spending on consumer electronics.
What next for consumer electronics?
Consumer electronics in Hong Kong is forecast to experience limited growth over the forecast period. Influencing factors will include the region's recovery from the COVID-19 pandemic and company responses to changes in the post-pandemic economy. Brands may focus on increasing consumer confidence and encouraging higher spending, as disposable incomes and family financial conditions are expected to improve. Key segments such as computers, wearables, headphones, and wireless speakers are expected to remain buoyant. However, products such as DVD players, portable media players, feature phones, digital media players, and in-car entertainment systems will continue to decline due to the incorporation of more advanced features into existing electronics products.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Hong Kong, China
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in Hong Kong, China
KEY DATA FINDINGS
Gloomy retail environment combined with uncertain economic outlook leads to overall volume decline
Category consolidation continues apace in 2025
Retail volume for peripherals continues to decline as consumers opt for laptops and tablets
Category faces ongoing challenges as Hong Kong’s retail landscape continues to recover
Consumer preferences shifting online as convenience becomes a priority
Printer sales will decline as sustainability concerns increase and the shifts towards digital continue apace
In-Car Entertainment in Hong Kong, China
KEY DATA FINDINGS
Lack of demand contributes to declining category performance
Pioneer maintains its lead in a highly consolidated arena
Improved technology drives consumer interest
Video streaming developments set to drive direction of travel for the category
New Wi-Fi and 5G connectivity may intensify the competitive landscape
Increasing use of electric vehicles may lead to a shift in in-car entertainment trends
Home Audio and Cinema in Hong Kong, China
KEY DATA FINDINGS
Home cinema registers volume decline as uncertain retail and economic environment reduces demand
Minimal change in brand share as demand for home video products tails off
Appliances and electronics specialists remains the leading distribution channel for home audio and cinema
Gloomy forecast predicted for home audio and cinema
Competitive landscape set to remain unchanged, with Sony retaining its lead
Hi-res audio could become a future growth driver
Home Video in Hong Kong, China
KEY DATA FINDINGS
Moderate growth for home video in 2025 despite local economic challenges
Appliances and electronics specialists remains the leading distribution channel
New technology in TVs helps manufacturers vie for market share
AI/remote control tech will drive category innovation in the future
Sustainable and smaller TVs will be in the spotlight, while 8K TVs will see declining demand
Consolidation in competitive and distribution landscapes set to continue
Wireless Headphones in Hong Kong, China
KEY DATA FINDINGS
Continued popularity of TWS earbuds and wireless headbands boost sales in 2025
Appliances and electronics specialists remains the most popular retail channel
Improved technology boosts the sales of TWS earbuds
TWS earbuds’ popularity will endure thanks to their high sound quality
Premium headphones will become more fragmented as more brands enter the arena
Imaging Devices in Hong Kong, China
KEY DATA FINDINGS
Imaging devices continue to decline as smartphones are more popular and accessible
Premium camera releases attract enthusiasts and aficionados
Camera stores remain the biggest distribution channel, but declining interest has led to more closures
Traditional camera sales likely to continue declining, given smartphone/smart device ubiquity
Mirrorless cameras set to become the most popular type of traditional camera
Consolidation in competitive and distribution landscapes set to continue
Mobile Phones in Hong Kong, China
KEY DATA FINDINGS
Smartphone sales drive category growth in 2025
Brick-and-mortar stores remain popular with local consumers
Foldable smartphones become more prominent as consumers opt for bigger screens
Growth predicted for mobile phones in the years ahead
Mobile augmented reality set to become more prevalent
Mobile phones will benefit from economic and supply chain improvements
Portable Players in Hong Kong, China
KEY DATA FINDINGS
Portable players sees moderate growth as local consumers value convenience
Wireless players sees rapid expansion in Hong Kong
E-readers registers decline as consumers spend less time reading on electronic devices
Wireless speakers projected to see growth over the forecast period
Tablets and smartphones will continue to threaten portable readers and other portable devices
Wearable Electronics in Hong Kong, China
KEY DATA FINDINGS
Overall growth for smart wearables is hampered by decline in activity bands
Appliances and electronics specialists remains the most popular retail channel
Smartwatch technological improvements key to driving sales
AI integration set to become a key driver for future growth
Improved health tracking metrics appeal to consumers who believe in increased wellness
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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