Consumer electronics in 2025: The big picture
Retail volume sales of consumer electronics in Saudi Arabia rose significantly in 2025, driven by a tech-forward demographic, increasing disposable incomes, and the ambitious Vision 2030 initiative, which aims to reduce the country’s dependence on oil to diversify its economy, while developing health, education and tourism. There was robust growth across major categories, notably smartphones, wearable electronics, smart home devices, and wireless audio equipment. This growth was fuelled by a digital transformation and innovation in product design, which catered to the rising demand for interconnected devices and AI-driven personalisation. Consumer awareness of sustainability and inclusive technology also played a crucial role, with global players such as Apple, Samsung, and Huawei shaping the competitive landscape through product innovation, ecosystem expansion, and localisation strategies.
2025 key trends
AI emerged as a cross-category enabler in local consumer electronics, significantly influencing sales by enhancing the functionality and user experience of various devices. Smartphones integrated AI for photo optimisation, smart assistants, and battery management, making them more intuitive and efficient. Wearable electronics, such as smartwatches and fitness trackers, leveraged AI to provide real-time health feedback and fitness coaching, with the likes of Apple, Huawei, and Samsung offering advanced insights into sleep, stress, and activity levels. AI-powered recommendations also became a common feature in smart TVs and e-commerce platforms, personalising content and shopping experiences. This transformation in user-device interaction, driven by AI, made consumer electronics more appealing and user-friendly, thereby boosting sales and consumer satisfaction.
Competitive landscape
The competitive landscape of consumer electronics in Saudi Arabia remained a dynamic space in 2025, dominated by international names such as Samsung, Apple, Sony, and LG, particularly in high-end smartphones, smart TVs, and wearable electronics. These leading players maintained their popularity through continuous innovation, robust ecosystem integration, and strong brand loyalty. However, local companies and private label gained traction due to government support, cultural alignment, and evolving consumer preferences. Domestic manufacturers focused on affordability and tailored their devices to regional needs, such as Arabic interfaces and religious features, which resonated with the local population. Retailers such as Jarir and eXtra formed strategic alliances with international brands to offer a wider selection of products while investing in promoting local private label for entry-level electronics. The support from Vision 2030 for local manufacturing further bolstered this segment, especially in domestic smart home solutions and accessories, making the market more diverse and competitive.
Channel developments
Appliances and electronics specialists maintained its position as the leading distribution channel of consumer electronics in 2025. This position was supported by in-store expertise, extensive product variety, and robust aftersales support. Retailers such as eXtra and Jarir continued to attract consumers for high-involvement purchases, especially premium devices, by offering flexible financing options, seasonal promotions, and immersive product trials. However, the volume share of these physical stores marginally declined as e-commerce platforms continued to gain significant traction.
What next for consumer electronics?
Retail volume sales of consumer electronics in Saudi Arabia are predicted to grow steadily over the forecast period, driven by continued digitalisation, rising consumer awareness, and government incentives. Vision 2030 will remain a powerful enabler, with infrastructure investments, technology subsidies, and SME development programmes underpinning long-term market expansion. The government's focus on modernising the country's technological landscape will create a fertile environment for consumer electronics, making it easier for both local and international companies to thrive. Therefore, Vision 2030's push for local manufacturing and foreign direct investment (FDI) will foster greater collaboration between global and local enterprises, further boosting the industry's prospects.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Saudi Arabia
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
Computers and Peripherals in Saudi Arabia
KEY DATA FINDINGS
Laptops benefits from hybrid working and rise of gaming
Players review strategies to remain relevant in intense competitive landscape
E-commerce makes further gains in landscape dominated by specialists
Growth opportunities remain for maturing category
Innovation focuses on AI, and attracting the gaming community to add value
Sustainability, smart distribution and cybersecurity to be at forefront of development
In-Car Entertainment in Saudi Arabia
KEY DATA FINDINGS
Smartphones and factory-installed options continue to pressure aftersales market
Increasing focus in OEM sales among players to offset declining retail demand
Consumers increasingly adopt omnichannel shopping habits
Stronger decline predicted, driven by new vehicle sales and consumer demand for convenience
Technological advancements as players look to expand reach and add value
Innovation will continue to develop in different directions
Home Audio and Cinema in Saudi Arabia
KEY DATA FINDINGS
Home cinema and speaker systems attracts consumers looking for more immersive experiences
LG and Sony make gains in highly consolidated competitive landscape
Big-ticket items frequently purchased through specialists offering advice
Pessimistic outlook due to mature category and evolving consumer demands
Rise of smart homes to drive technological development in home audio and cinema
Innovation to focus on AI, wireless systems and immersive experiences
Home Video in Saudi Arabia
KEY DATA FINDINGS
Increase in affordable models with high tech specifications drive demand
Landscape becomes increasingly fragmented as new entries offer competition
E-commerce makes gains despite local preference for in-store shopping
Value sales will be sustained by preference for more sophisticated models
Evolving technology to ensure digital integration and AI features
Future innovation to focus on design and performance to push boundaries
Wireless Headphones in Saudi Arabia
KEY DATA FINDINGS
TWS earbuds drives demand, offering convenience and improved technology
Anker Innovations makes significant gains in landscape led by established brands
E-commerce continues to gain share from dominant specialists
Wireless headphones offers further growth potential due to low penetration rate and greater segmentation and specialisation
Technological developments and sustainable manufacturing
Utilising rising importance of IoT and smart homes offers growth potential
Imaging Devices in Saudi Arabia
KEY DATA FINDINGS
Smartphones continue to place pressure on demand for imaging devices
Canon remains leading brand in consolidated competitive landscape
Specialists and e-commerce increasingly compete for sales
Some niche demand amid predictions for a strong drop in sales
Shrinking market calls for strategic positioning and technological development
Future innovation prospects in the local market
Mobile Phones in Saudi Arabia
KEY DATA FINDINGS
Smartphones drives demand, supported by young population and tech investments
Smaller players make further gains in consolidated competitive landscape
Three major channels closely compete for sales share of mobile phones
Positive outlook driven by young population and upgrades
AI, 5G capabilities and sustainability to heavily feature in future development
Innovation to remain pivotal in driving value growth
Portable Players in Saudi Arabia
KEY DATA FINDINGS
Wireless speakers, driven by smart models, contributes to category sales
Harman International retains lead of highly consolidated competitive landscape
E-commerce makes further gains in retail landscape dominated by specialists
Positive outlook will be driven by wireless speakers, as traditional devices move towards obsolescence
Digital and technological advancements to drive future product development
Innovation to focus on smart solutions and immersive listening
Wearable Electronics in Saudi Arabia
KEY DATA FINDINGS
Rising health and fitness trends continue to support demand for smart wearables
Increasing consolidation in competitive landscape as major brands gain share
Specialists and e-commerce continue to evolve to align with consumer preferences
Health trends, expanding population and upgrades to drive further growth
Localisation strategies, smart homes and sustainability to gradually come to the fore
Players will aim to push boundaries of smart wearables through innovation
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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This report originates from Passport, our Consumer Electronics research and analysis database.
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