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Consumer electronics in 2025: The big picture
Consumer electronics in the Czech Republic is set to record modest retail volume growth in 2025, driven by demand for computers, wireless headphones and mobile phones. The largest contribution to volume growth will be from smart wearables, which continue to gain traction among Czech consumers.
2025 key trends
EU regulations now requires new consumer electronics, such as smartphones, tablets, cameras, wireless headphones, game consoles and other small to medium-sized electronic devices to have uniform charging ports. This marks a significant step toward reducing electronic waste and simplifying the consumer experience by creating a universal, uniform charging port for devices. Despite the regulation being in force since December 2024, laptops have until April 2026, to comply. White devices too small to accommodate a USB-C port, such as smartwatches, are exempt from the ruling.
Competitive landscape
Samsung Electronics Czech & Slovak s.r.o. remains the leading company in Czech consumer electronics in 2025, although it is expected to lose a small share. The competitive landscape has seen minimal change in volume terms over the 2024–2025 period, with the top five companies accounting for over 55% of total volume share. Samsung holds the long-term leading position across nearly all consumer electronics categories, particularly in smartphones and wearable electronics. It is followed by Xiaomi, Apple, Lenovo, and HP. Xiaomi has firmly established itself as the second-largest smartphone player in the Czech Republic. However, third-placed Apple Czech s.r.o. is expected to record the strongest gain in share in 2025, primarily driven by its performance in portable players and wireless headphones.
Channel developments
Retail e-commerce remains the leading distribution channel for consumer electronics in the Czech Republic in 2025, with its volume share rising further, making it the most dynamic channel overall. The success of retail e-commerce is fuelled by increased demand for online shopping, in addition to technological innovation, intensified competition, and regulatory shifts. Notably, platforms such as Temu and Shein have driven low-cost imports from China, further disrupting the market.
What next for consumer electronics?
Volume growth in consumer electronics in the Czech Republic is expected to remain relatively modest over the forecast period. Retail e-commerce and omnichannel distribution will continue to be crucial. Online consumer electronics is expected to experience gradual consolidation among leading companies rather than rapid expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in the Czech Republic
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
Summary 1 Research Sources
Computers and Peripherals in the Czech Republic
KEY DATA FINDINGS
A modest recovery in demand is driven by Windows 11 and AI features in 2025
Hewlett-Packard retains the lead while Lenovo emerges as the most dynamic player
Retail e-commerce leads distribution, with consumers expecting high quality customer service
Limited retail volume growth expected in the saturated computers and peripherals market
Upgrades to Windows 11 and innovative technological is set to sustain growth
Digital transformation and sustainability concerns are set to negatively impact printers
Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 16 Sales of Computers by Category: Business Volume 2020-2025
Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
In-Car Entertainment in the Czech Republic
KEY DATA FINDINGS
Technological advancements and changing consumer behaviour challenge sales of in-car entertainment
Companies active within in-car entertainment are gradually shrinking their range
Retail e-commerce dominates sales while appliances and electronics specialists reduce stock
An ongoing decline is expected as volume sales fall over the forecast period
Technological advancement are set to support the use of smart devices
Innovation is set to remain limited, focused on specialised, premium products
Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
Home Audio and Cinema in the Czech Republic
KEY DATA FINDINGS
Volume sales continue to decline amid the shift towards portable and smart solutions
Manufacturers increasingly gravitate towards portable and connected home audio and video devices
While retail e-commerce leads, appliances and electronics specialist continue to play a role
Soundbars is expected to show resilience, offering innovation across the forecast period
AI and smart features may boost the demand for home audio and cinema
Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
Home Video in the Czech Republic
KEY DATA FINDINGS
OLED TVs lead growth as consumers shift to streaming and premium quality
Samsung Electronics CZ&SK maintains its lead while Chinese brands drive competition
Retail e-commerce increases its lead, supported by omnichannel strategies
The shift towards OLED technology is set to continue over the forecast period
Affordability, innovation, and competition shape the future of OLDE TVs
Oneplay service to support sales of smart connected TVs across the forecast period
Table 53 Sales of Home Video by Category: Volume 2020-2025
Table 54 Sales of Home Video by Category: Value 2020-2025
Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
Wireless Headphones in the Czech Republic
KEY DATA FINDINGS
Premium TWS earbuds drive growth in wireless headphones in 2025
Apple leads, however, the competitive landscape remains fragmented as competition intensifies
Retail e-commerce retains its lead in sales of wireless headphones
TWS and premium options are set to lead growth in wireless headphones
The performance of smartphones will impact wireless headphones over the forecast period
Innovation and convenience are set to fuel premiumisation in wireless headphones
Table 66 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 67 Sales of Wireless Headphones by Category: Value 2020-2025
Table 68 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 69 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 71 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 72 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 73 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 74 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 75 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
Imaging Devices in the Czech Republic
KEY DATA FINDINGS
Imaging devices sees signs of recovery, driven by action cameras and social media appeal
Canon CZ s.r.o. retains the lead as competition heats up in action cameras
Retail e-commerce strengthens its lead in imaging devices as specialist retailers scale back
Small volume growth is expected, driven by digital camcorders and action cameras
The competitive landscape is set to remain stable as imaging devices shift towards budget-friendly innovation
Refurbished imaging devices will gain popularity as cost-conscious consumers seek alternatives
Table 77 Sales of Imaging Devices by Category: Volume 2020-2025
Table 78 Sales of Imaging Devices by Category: Value 2020-2025
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 80 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 83 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 85 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
Mobile Phones in the Czech Republic
KEY DATA FINDINGS
Mobile phone sales grow, driven by the wider adoption of smartphones
Samsung Electronics Czech & Slovak sro continues to lead as Xiaomi grows and Google Pixel gains traction
Distribution patterns remain largely unchanged as retail e-commerce leads sales
AI innovation and mobile gaming are set to support modest growth in smartphone sales
New product launches are likely to drive demand for mobile phones over the forecast period
EU regulations and circular initiatives will shape the future of smartphones
Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
Table 89 Sales of Mobile Phones by Category: Value 2020-2025
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
Portable Players in the Czech Republic
KEY DATA FINDINGS
Chinese suppliers hold the leading position within portable players in 2025
Retail e-commerce improves its share, continuing to be the dominant distribution channel
Portable players are set to record steady growth, driven by wireless speakers and smart home integration
Innovations in e-readers are set to enhance functionality and the user experience
Technological innovation and new product developments will drive the demand for wireless speakers
Table 101 Sales of Portable Players by Category: Volume 2020-2025
Table 102 Sales of Portable Players by Category: Value 2020-2025
Table 103 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 104 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 106 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 107 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 108 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 109 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
Wearable Electronics in the Czech Republic
KEY DATA FINDINGS
Smart wearables drive modest growth within wearable electronics in 2025
Xiaomi Ceska Republika retains its lead while new players enter with smart rings
Retail e-commerce leads sales of wearable electronics as consumers favour online research and deals
Czech wearable electronics is set for steady growth through innovation and lifestyle appeal
Market leaders will expand, while niche brands gain ground in smart wearables
Retail e-commerce and cross-border sales boost access to global brands
Table 112 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 113 Sales of Wearable Electronics by Category: Value 2020-2025
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
See all of our definitions
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This report originates from Passport, our Consumer Electronics research and analysis database.
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