PROSPECTS AND OPPORTUNITIES
More positive outlook but category will struggle to recover over forecast period
Over the forecast period, retail volume sales of computers and peripherals in France are set to record a 0.2% CAGR, reaching 7.
Players will aim to drive value growth over the forecast period
In the coming years, manufacturers of laptops and tablets are predicted to focus on driving value growth through innovation and premiumisation, given the high penetration rates that make volume expansion more challenging. Asus is expected to maintain its strong momentum in the high-value segment, having successfully positioned its Zenbook and other models as premium alternatives to Apple’s MacBook and Dell.
Despite e-commerce dominance, omnichannel strategy will remain important
The retail landscape for computers and peripherals in France will continue to polarise over the forecast period, with distinct strategies emerging across different channels. Discounters such as Electro Depot will likely enjoy strong performances in the lower-priced segment, focusing on offering competitively priced laptops under EUR500 and entry-level tablets.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in France - Category analysis
KEY DATA FINDINGS
Further declines in 2025, but tablets remains dynamic
Peripherals experiences mixed trends, with gaming segment offering potential
Asus and Apple record dynamic performances, while Samsung sees a revival
More positive outlook but category will struggle to recover over forecast period
Players will aim to drive value growth over the forecast period
Despite e-commerce dominance, omnichannel strategy will remain important
Consumer Electronics in France - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Computers and Peripherals research and analysis database.
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