PROSPECTS AND OPPORTUNITIES
Consumer perceptions the dawn of AI PCs
Sales of computers and peripherals are set to struggle somewhat over the forecast period. Towards the end of the review period, major PC manufacturers began promoting AI PCs, which are equipped with a specialised chip called the Neural Processing Unit (NPU).
The impact of GIGA school concept
In Japan, while ‘giga’ generally denotes the mathematical prefix for a billion (10 to the power of 9), within the context of primary and secondary education, it stands for Global and Innovation Gateway for All. Launched by the Ministry of Education in 2019, the GIGA School concept aims to equip every child in elementary and junior high schools across the country with an individual computer or tablet.
Continued declines for home printers amid changing traditions
Demand for home printers has been in decline in Japan for several years - a trend that was initially expected to be mitigated by the surge in home seclusion during the pandemic and the subsequent rise in remote work. However, the anticipated stabilisation did not occur; instead, significant drops in sales were recorded in 2023 and 2024, with continued falls in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Japan - Category analysis
KEY DATA FINDINGS
Overall volume sales show signs of recovery in 2025
Boosting demand: Windows 10 EOL
Windows EOL spurs growth in business computers
Consumer perceptions the dawn of AI PCs
The impact of GIGA school concept
Continued declines for home printers amid changing traditions
Consumer Electronics in Japan - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
-
- Desktops
-
- Laptops
- Tablets
-
- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!