PROSPECTS AND OPPORTUNITIES
Improving sales over the forecast period linked to the return of consumer spending power
Volume sales of computers and peripherals are expected to return to a flat-positive performance over the forecast period, with value seeing stable, low growth. This will be supported by stabilisation in inflation and the economy in the country, ultimately leading to stronger consumer purchasing power.
Ongoing innovations expected in AI for computers
The use of Artificial Intelligence (AI) will be increasingly seen in computers (desktops and laptops) in order to enhance the user experience and consumer convenience in terms of setting the right options, with active chat bots, and improvements in video quality or to create a better gaming experience.
A stronger focus on more sustainable options for printing expected
There will be an increasing focus on lowering the environmental burden for printing over the forecast period. Indeed, the rise of environmental awareness has led to a more negative image for printers, due to the use of paper and the plastic needed for the ink tanks.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Hungary - Category analysis
KEY DATA FINDINGS
Volume sales remain in a slump due to economic uncertainty
HP maintains lead, while MSI benefits from gaming trend
Retail e-commerce continues to grow as the leading distribution channel
Improving sales over the forecast period linked to the return of consumer spending power
Ongoing innovations expected in AI for computers
A stronger focus on more sustainable options for printing expected
Consumer Electronics in Hungary - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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