Volume sales of computers and peripherals are expected to return to a flat-positive performance over the forecast period, with value seeing stable, low growth. This will be supported by stabilisation in inflation and the economy in the country, ultimately leading to stronger consumer purchasing power.
The use of Artificial Intelligence (AI) will be increasingly seen in computers (desktops and laptops) in order to enhance the user experience and consumer convenience in terms of setting the right options, with active chat bots, and improvements in video quality or to create a better gaming experience.
There will be an increasing focus on lowering the environmental burden for printing over the forecast period. Indeed, the rise of environmental awareness has led to a more negative image for printers, due to the use of paper and the plastic needed for the ink tanks.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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