PROSPECTS AND OPPORTUNITIES
AI expected to encourage performance-driven upgrades
Sales of computers and peripherals are expected to decline in retail volume terms over the forecast period, albeit at a slower pace compared to the review period average. Laptops and desktops already have a relatively high penetration rate which makes them accessible for the average Australian, with this market maturity likely to limit growth opportunities.
Sales likely to remain split between the online and offline worlds
Australians will likely continue to purchase computers and peripherals both online and in store-based appliances and electronics specialists. Online stores often have the best prices and the widest range of options, but stores like JB Hi-Fi and Harvey Norman will remain important for those looking to make an instant purchase and who prefer to see and examine a product prior to purchase.
AI and customisation services set to define innovation
In Australia, the main key points about AI-native computers from brands such as Asus and HP are how portable and powerful they are, but also how long their batteries last. The market is already changing, with this being seen through new products such as the HP ZBook Ultra G1a and the ASUS Zenbook A14, which enhance how AI can help with all kinds of work.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Australia - Category analysis
KEY DATA FINDINGS
AI and gaming continue to shape consumer decisions in computers and peripherals
Apple leads but Asus gains ground with AI, gaming and creator focused innovation
E-commerce now dominates sales due to convenience and discounts
AI expected to encourage performance-driven upgrades
Sales likely to remain split between the online and offline worlds
AI and customisation services set to define innovation
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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