PROSPECTS AND OPPORTUNITIES
More positive outlook for laptops over the forecast period
The macroeconomic factor has become highly influential in the falling sales of computers and peripherals in Australia. Despite predictions for a further decline in retail volume sales over the forecast period, albeit by a slower pace compared to the review period average, the outlook for laptops is more positive.
Apple likely to retain leadership through innovation and regular launch of new models
Brand and system loyalty continues to play a key role in sales of computers and peripherals, particularly when it comes to Apple, the leading player in the category due to its dominance of tablets, with the latter holding the largest retail volume share overall. However, the market has also seen the emergence of Chinese brands looking to compete through the offer of similar technological features but at more affordable prices.
Peripherals will struggle over the forecast period
Although retail demand for peripherals (both monitors and printers) remained above pre-pandemic levels in the first half of 2024, due to the ongoing popularity of hybrid working models since the pandemic, the category is set to struggle over the forecast period with further volume declines predicted.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Australia - Category analysis
KEY DATA FINDINGS
High cost of living in Australia continues to negatively impact demand
Gamers comprise dynamic consumer segment for computer and peripherals
Market seasonality helps drive volumes during discount periods
More positive outlook for laptops over the forecast period
Apple likely to retain leadership through innovation and regular launch of new models
Peripherals will struggle over the forecast period
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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