PROSPECTS AND OPPORTUNITIES
Flat performance due to maturity and recent upgrades
Over the forecast period, retail volume sales of computers and peripherals in Chile are expected to record a -1% CAGR of 1%, falling to 2.3 million units by 2030.
Specialisation and omnichannel strategies essential to meet evolving needs
The distribution of computers and peripherals in Chile will shift towards greater specialisation and a new retail format that prioritises the consumer experience. Companies will focus on developing stronger, closer relationships with their customers by enhancing the shopping experience, which will be a key driver of performance.
Aggressive price promotions likely to drive volume sales
Producers of computers and peripherals in Chile will likely implement aggressive pricing strategies and promotions to boost their share. They will also focus on introducing innovative products and exploring new marketing approaches, particularly by leveraging e-commerce to target emerging consumer niches.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Chile - Category analysis
KEY DATA FINDINGS
Tablets remains a versatile and convenient option for local consumers
Hewlett-Packard retains leadership but continues to lose share to competitors
E-commerce and hypermarkets gain ground on general merchandise stores
Flat performance due to maturity and recent upgrades
Specialisation and omnichannel strategies essential to meet evolving needs
Aggressive price promotions likely to drive volume sales
Consumer Electronics in Chile - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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