PROSPECTS AND OPPORTUNITIES
Computers and peripherals will maintain flat-positive volume sales as inflationary pressures ease and value stabilises
Overall sales of computers and peripherals are expected to maintain flat-positive volume growth over the forecast period, with value also stabilising to lower rates of growth as inflationary pressures ease and prices stabilise in turn. Ongoing sales will also be supported by improved economic stability, sustained digitalisation trends, and ongoing investment in local technology infrastructure over the forecast period.
Ongoing digital and technological advancements expected
Turkey is rapidly integrating Artificial Intelligence (AI) and cloud technologies into its computing ecosystem in the country. For example, Lenovo’s ARF supercomputer, developed with TÜBITAK (The Scientific and Technological Research Council of Turkey), exemplifies this shift, supporting research in climate, energy, and health.
Innovation will focus on key areas of development
Innovations in computers and peripherals will focus on the key areas of development over the forecast period. For example, with AI-embedded laptops, energy-efficient gaming setups, and modular peripherals designed for sustainability and ease of upgrade.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Turkey - Category analysis
KEY DATA FINDINGS
Volume sales of computers and peripherals rebound back into a positive performance
Lenovo maintains leading place in computers and peripherals, while Asus benefits from its popularity in gaming
Appliances and electronics retailers maintains its leading distribution position, albeit with retail e-commerce hot on its heels
Computers and peripherals will maintain flat-positive volume sales as inflationary pressures ease and value stabilises
Ongoing digital and technological advancements expected
Innovation will focus on key areas of development
Consumer Electronics in Turkey - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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